Polestar is an electrical automobile model with an emphasis on efficiency and a sustainable future. Combining modern expertise and modern designs, Polestar is concentrated on their mission to provide a really climate-neutral automobile by 2030.
In 2021, Polestar started providing further merchandise as an extension of their model by means of their Polestar Additionals web sites. WooCommerce was the popular ecommerce platform of selection of their earlier accomplice Prominate. In 2024, they rebuilt and launched a brand new multimarket ecommerce retailer with Indignant Inventive, providing objects starting from artwork prints to clothes.
After evaluating a number of ecommerce choices for 2 months, they determined to stay with the clear greatest resolution: WooCommerce. We sat down with the business supervisor for Polestar Additionals to study extra about their choice and the way it has paid off thus far.
- Drove B2C gross sales up 232% from 2024 to 2025.
- Accounted for B2C representing 44% of general gross sales in 2025, reflecting a 100% improve from 22% in 2024.
- Elevated income by 40% from 2024 to 2025.
Polestar Additionals used WooCommerce from the beginning. After they wanted to rapidly increase their ecommerce retailer throughout worldwide markets, WooCommerce delivered with capabilities that enabled them to keep up management and develop.
“It’s a versatile and cost-effective system that provides us full management over performance, design, and integrations — all with out compromising the consumer expertise.”
— Industrial Supervisor at Polestar Additionals
WooCommerce was already working properly for Polestar Additionals, due to:
- How straightforward it’s to handle independently.
- How there is no such thing as a must depend on a developer for each change or new function.
- The way it saves them money and time, whereas being scalable and versatile.
It was handy to not transfer to a brand new ecommerce platform and have to begin from scratch.
“Because the platform already meets all of our present wants — from product and stock administration to fee options and marketing campaign dealing with — we noticed no motive to change to a different system,” stated their Industrial Supervisor. “Quite the opposite, persevering with to construct on what we’ve already established felt like a safe and good funding.”
At this stage, Polestar Additionals presents round 100 objects and counting, updating their multimarket, localized retailer each week for purchasers worldwide.
In shut collaboration with Polestar Additionals, Indignant Inventive applied an ecommerce infrastructure and design that aligned with Polestar Additionals’ picture and imaginative and prescient. From rebuilding the principle web site’s mega menu to integrating WooCommerce, they made certain each aspect of the net merchandise retailer was pure to the model.
Indignant Inventive retained visible consistency throughout the Polestar Additionals web site with a customized service bundle that pulled menu objects in from an API endpoint supplied by Polestar Additionals.
Past this, Indignant Inventive additionally streamlined Polestar Additionals’ enterprise flows, migrated their stock, and improved their voucher system, successfully remodeling the positioning right into a customer-focused multisite with enhanced scalability and efficiency.
Utilizing a WordPress multisite powered by MultilingualPress, Polestar Additionals has localized their retailer throughout 21 international locations.
“Every nation has its personal web site occasion throughout the community, permitting for full management over language, content material, foreign money, and native configurations,” stated their Industrial Supervisor. “This enables every market to tailor the buying expertise to their particular wants whereas preserving the whole lot beneath one technical umbrella.”
Indignant Inventive additional optimized their multisite by constructing specialised plugins to permit for superior options reminiscent of inventory sync between websites, granting coupons per consumer function, and offering correct tax and duties in checkout based mostly on the client’s location.
Polestar Additionals’ ecommerce journey continues to ramp up. WooCommerce not solely met the corporate’s present wants, however extra importantly, laid the muse for continued progress in sustainability and innovation.
Polestar Additionals is now targeted on stabilizing their place in key markets and guaranteeing every storefront is totally compliant with European Accessibility Act (EAA) laws — all whereas enhancing their buyer expertise and staying aligned with newest ecommerce traits to ship an much more seamless and user-friendly multimarket web site.
Vanessa has spent her profession writing useful issues for individuals throughout the tech area. Outdoors of labor, she enjoys coaching for triathlon, rotating by means of hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains a couple of succulents, and has far too many books on her TBR shelf.
