What you have to know
- A current report by CounterPoint Analysis indicated that Google’s newest foldable, the Pixel 9 Professional Fold, appears to be pushing gross sales for the corporate in Europe by 265%.
- Samsung nonetheless takes first place; nonetheless, it noticed a 24% dip in gross sales, whereas Motorola overtook Honor to change into the second-largest smartphone vendor in Europe.
- The general foldable market in Europe grew by solely 4% in Q1, accounting for 1.5% of the overall smartphone gross sales within the area.
- Google, TECNO, and Xiaomi noticed progress on this section following the launch of their new units.
Google’s Pixel 9 Professional Fold has pushed the tech big to change into considered one of Europe’s fastest-growing foldables, based on a brand new report by CounterPoint Analysis. The agency launched a complete report discussing the area’s foldable scene.
It said that the general foldable market skilled solely a 4% progress this quarter, accounting for 1.5% of whole smartphone gross sales in Europe. CounterPoint Analysis’s affiliate director, Jan Stryjak, mentioned that this could possibly be a worrying signal, as foldables are nonetheless very costly and will hinder elevated adoption.
“Regardless of all the eye new foldable units obtain, they’re nonetheless too costly for mass-market attraction. Additional, most customers are nonetheless unsure what a foldable cellphone is for, and plenty of nonetheless have considerations concerning the sturdiness and longevity of the units,” Stryjak added.
Breaking issues down, CounterPoint Analysis famous that regardless of Samsung main the desk, it noticed a 24% drop in gross sales in Q1 this 12 months. This lower in gross sales might be attributed to waning curiosity in Samsung’s telephones, which have did not compete with different standard fashions in the marketplace.
In the meantime, Motorola overtook Honor for second place and noticed a 58% enhance in gross sales this quarter, due to the Motorola Razr 2024 sequence.
The agency notes that Google, TECNO, and Xiaomi all “noticed sturdy progress over the 12 months following the launches of some spectacular units, some additionally at extra enticing value factors.”
TECNO and Google grew to become the fastest-growing foldable OEMs, with 336% and 265% progress, respectively, contributing 8% to the general foldable market. Whereas Google’s progress was attributed to the Pixel 9 Professional Fold, TECNO noticed a lift due to its comparatively inexpensive Phantom V Fold 2.
On the opposite finish, OPPO noticed the very best share (63%) of decline in gross sales, and accounted for under 4% of total gross sales within the section.
The agency additionally prompt that Samsung must get extra revolutionary if it desires to attraction to customers on this particular section. It states that “Samsung has taken observe, teasing the launch of an Extremely variant of its upcoming Galaxy Z Fold 7 sequence. This may hopefully give the section the shot within the arm it wants,” Stryjak added.
Samsung is predicted to launch the subsequent line of foldables someday in July this 12 months, and up to date rumors point out that the following Unpacked occasion will be held in New York.
For extra information and knowledge on Samsung’s upcoming foldables, take a look at our Final Information.
It is thoughts boggling to suppose that Google might introduce such a drastically completely different gadget in comparison with the primary iteration. Nevertheless, we could not be extra grateful that the 9 Professional Fold shares little with its predecessor.
