What you have to know
- Canada’s cellphone gross sales took a slight dip in 2023, however premium telephones are stealing the highlight.
- Apple remains to be the boss in high-end, with Samsung shut behind mixing dear flagships and wallet-friendly choices.
- Google Pixel’s making strikes, snagging the third spot in Canada’s premium race.
Canada’s smartphone market is taking an fascinating flip. Total gross sales dropped 4% in 2023, however the high-end crowd is booming, because of individuals craving smarter tech and carriers realizing precisely the best way to reel them in.
Main the cost within the premium cellphone race is Apple, holding down an enormous chunk of the market. Not far behind is Samsung, flexing a strong lineup that mixes top-tier flagships with extra wallet-friendly premium picks, as per a brand new report from Counterpoint Analysis.
Whereas Google Pixel may nonetheless be taking part in catch-up globally, it’s carving out a powerful path in key markets, Canada being a standout. In keeping with Counterpoint Analysis, Pixel has climbed to the third spot within the nation.
This rise strains up with a significant shift in Canada’s cellphone scene, the place telephones priced over $700 now make up 75% of all shipments. Clearly, Canadians are leaning onerous into premium tech.
Main carriers like Bell, Rogers, and TELUS are taking part in a significant function in getting premium telephones into extra fingers. They’re slashing costs, stacking offers with service plans, and making these premium units really feel virtually cheap for normal consumers.
Canada’s cellphone market is getting a contemporary twist with foldables beginning to catch on. Google threw its hat within the ring in 2024 with the Pixel 9 Professional Fold, stepping proper into the ring with Samsung’s Galaxy Fold and Flip.
Mid-range units nonetheless maintain worth
Even with the regular rise of premium telephones, mid-range units nonetheless maintain weight available in the market. Huge names like Apple, Google, and Samsung proceed to cowl all bases, rolling out extra budget-friendly choices just like the iPhone 16e and Galaxy A16.
Counterpoint notes that Canadian shoppers are clearly leaning towards smarter, extra superior tech. There’s rising demand for telephones filled with AI options, quicker efficiency, killer cameras, and ultra-crisp shows, the report says.
Add within the strong construct high quality and long-term software program assist, and it’s simple to see why extra of us see premium telephones as long-term investments.
