Now you can pull Pinterest value, click on, and impression knowledge instantly into Google Analytics by way of Pinterest Adverts Knowledge Import.
Why we care. Bringing Pinterest Adverts knowledge into Analytics provides advertisers a unified view of efficiency throughout channels. However mismanaging imports can result in duplicate or inaccurate reporting.
The way it works. Once you arrange a Pinterest Adverts Knowledge Import, Google Analytics makes an attempt to drag as much as 24 months of historic marketing campaign knowledge. If the Pinterest API doesn’t assist that full vary, Analytics will extract as a lot as doable.
- If in case you have beforehand uploaded Pinterest value knowledge manually, you’ll must delete these datasets first — in any other case, you threat double-counting spend as a result of Analytics gained’t deduplicate the 2 sources.
Setup guidelines:
- Create each a Pinterest enterprise and advert account.
- Have at the least Editor-level entry in your Google Analytics property.
- Guarantee your Pinterest advert URLs embrace:
utm_source(required)utm_medium(required)utm_campaign(non-obligatory, really helpful)utm_id(non-obligatory, really helpful)
- Be sure that all paid Pinterest site visitors makes use of constant utm_source and utm_medium values (e.g.,
utm_source=Pinterest,utm_medium=paid).
Import course of:
- Create a brand new knowledge supply → Admin > Knowledge import > Value knowledge > Pinterest.
- Join Pinterest → Register with Pinterest Adverts credentials.
- Configure knowledge → Choose the advert account and align supply/medium values along with your UTMs.
- Overview & import → Verify fields, filters, and schedule. Imports full in ~half-hour, with knowledge out there in as much as 24 hours.
Vital caveats. As soon as created, connectors can’t be edited. To vary advert account, supply, or medium, you’ll must delete and recreate the connector.
- Imported knowledge will mechanically map fields, however assessment fastidiously earlier than finalizing.
The assistance doc. Import value knowledge from Pinterest Adverts
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