When Philips Hue’s US costs go up subsequent month, you possibly can formally know who accountable. (Trace: It rhymes with “rump.”) Mother or father firm Signify informed Hueblog (by way of The Verge) that its value will increase are “a direct results of tariffs.” See how straightforward that was, Amazon?
Earlier than that affirmation, the corporate vaguely referred to an upcoming value improve. “Hurry, costs go up on July 1,” advertising and marketing copy from earlier this month said.
Signify’s assertion to Hueblog doesn’t mince phrases about Trump’s commerce struggle being the offender. “Signify will improve costs on our Philips Hue portfolio within the US, efficient July 1, 2025, as a direct results of tariffs,” it wrote. “We stay dedicated to offering shoppers with high-quality merchandise and options that make sensible lighting extraordinary. Signify reserves the best to switch costs primarily based on new or further tariffs changing into efficient sooner or later.”
We don’t but know the precise value will increase. The corporate says it’s going to reveal them after they take impact on July 1. However there are some hints. The newly upgraded Hue sensible button prices $32 in comparison with the previous mannequin’s $25. Should you assume that’s as a result of it’s a brand new model, the product stayed on the identical €21.99 as its predecessor in Europe. Up thus far, the corporate’s US pricing had been round a 1:1 conversion.
