Perfume Revival, a model underneath Sensible Enterprises, makes a speciality of recreating discontinued scents and crafting new in-house fragrances with a concentrate on personalization. Since rebranding from Scent Matchers in 2019, the corporate has operated solely on-line, delivering high-quality, custom-made scents to a rising buyer base.
By leveraging WooCommerce for his or her ecommerce platform and ShipStation for environment friendly transport, Perfume Revival has streamlined operations and achieved vital development, together with a 23% enhance in income as of July 2025.
We interviewed Angela Kucharczyk, Basic Supervisor of Perfume Revival, to discover how WooCommerce and ShipStation have supported their success.
- Achieved 23% income development in 2025 and decreased refund charges from 22% to fifteen% — a 32% enchancment.
- Adopted WooCommerce in 2019 for versatile ecommerce operations.
- Used ShipStation since 2020 to automate transport and improve buyer communication.
- Processes {custom} orders with a seven to 10 day achievement window and a median order worth of $120 USD.
Perfume Revival adopted WooCommerce in 2019 to help their distinctive enterprise mannequin, which focuses on customized scent recreation and in-house perfume growth.
“WooCommerce’s flexibility allowed us to create a seamless on-line expertise for our prospects, from {custom} orders to checkout,” stated Angela. The platform’s integration with instruments like ShipStation and varied plugins has been crucial for his or her operations.
ShipStation, carried out across the similar time, revolutionized their transport course of. By automating label printing and value calculations, ShipStation decreased achievement occasions and enabled the workforce to deal with peak seasons — like Christmas, Valentine’s Day, and Mom’s Day, when gross sales can triple or quadruple.
“The automated electronic mail notifications for monitoring and supply dates have been a game-changer,” famous Angela. “Our prospects love understanding precisely when their {custom} order will arrive.”
WooCommerce’s integration with ShipStation ensures that each one orders, whether or not for recreated scents or new merchandise are synced seamlessly. This has allowed Perfume Revival to take care of a seven to 10 day achievement window for hand-measured, custom-made merchandise whereas scaling order quantity.
Outcomes with ShipStation and WooCommerce
- Improved buyer satisfaction: Automated monitoring notifications contributed to a 15% refund fee in 2025, down from 22%.
- Enterprise development: Achieved 23% total development in 2025, pushed by streamlined operations.
- Elevated effectivity: Automated transport processes decreased achievement bottlenecks, enabling quicker order processing.
- Peak season scalability: Dealt with tripled and quadrupled order volumes throughout holidays with out delays.
The workforce makes use of ShipStation’s Automated Price Shopper characteristic to seek out probably the most cost-effective possibility that meets supply guarantees, serving to them management transport bills and keep profitability.
Perfume Revival transitioned to WooCommerce in 2019 after outgrowing their earlier platform. “We wanted an answer that might deal with our {custom} order course of and combine with our transport and advertising instruments,” Angela defined.
WooCommerce’s open-source nature and in depth plugin ecosystem allowed them to tailor the platform to their wants, together with a sturdy product customization system for scent tweaks and upgrades like pheromones.
ShipStation for WooCommerce was a key issue of their choice.
“ShipStation pulls in each order from WooCommerce and lets us handle transport from one dashboard. It’s saved us hours of guide work and decreased errors.”
— Angela Kucharczyk, Basic Supervisor of Perfume Revival
The combination additionally helps their customer-centric strategy, with automated notifications making certain transparency for purchasers awaiting their customized scents.
Plugins like Superior Product Choices and Straightforward Accordion Professional have additional enhanced their operations. “The product configurator lets prospects add upgrades like pheromones, whereas Straightforward Accordion Professional helps us handle our weekly manufacturing lists effectively,” Angela added.
Perfume Revival’s dedication to buyer satisfaction is obvious of their return coverage for scent tweaks. “If a buyer isn’t proud of their scent, we remake it at no cost till it’s excellent,” Angela shared. This strategy has fostered loyalty, with 20–30% of consumers returning for added purchases.
Regardless of the added steps, this coverage has decreased their refund fee from 22% to fifteen% in 2025 with assist from the streamlined and extremely clear course of enabled by ShipStation. Automated communications hold prospects up-to-date on the standing of their preliminary order, return, reformulation, and secondary cargo.
Perfume Revival is targeted on increasing their in-house perfume line, together with modern merchandise like a perfumed insect repellent. They plan to boost their WooCommerce website with new options, resembling a streamlined subscription mannequin for recurring orders. The workforce additionally goals to additional leverage ShipStation’s analytics to optimize transport prices and discover branded monitoring pages to raise the shopper expertise.
“Our objective is to maintain delivering customized, high-quality fragrances whereas rising our model,” Angela stated. Her recommendation for different ecommerce companies?
“Spend money on instruments that work collectively seamlessly. WooCommerce and ShipStation have allowed us to concentrate on our craft whereas scaling effectively.”
— Angela Kucharczyk, Basic Supervisor of Perfume Revival
For companies trying to scale like Perfume Revival, ShipStation for WooCommerce offers a scalable resolution that consolidates your entire shipments in a single place, automates your workflow, and finds the perfect provider charges. Strive it free for 30 days.
Vanessa has spent her profession writing useful issues for folks throughout the tech area. Outdoors of labor, she enjoys coaching for triathlon, rotating by hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains a couple of succulents, and has far too many books on her TBR shelf.
