Curating a Complete View of Buyer Information in Atlan
The Energetic Metadata Pioneers collection options Atlan clients who’ve accomplished an intensive analysis of the Energetic Metadata Administration market. Paying ahead what you’ve realized to the subsequent knowledge chief is the true spirit of the Atlan neighborhood! In order that they’re right here to share their hard-earned perspective on an evolving market, what makes up their trendy knowledge stack, progressive use circumstances for metadata, and extra.
On this installment of the collection, we meet Nevenka Perisic, Information Architect at Optimizely, a worldwide chief in digital expertise that helps greater than 10,000 companies enhance buyer lifetime worth, improve income, and develop their manufacturers via their flagship platform, Optimizely One. Nevenka shares how Optimizely’s Information Providers group transitioned away from sustaining siloed knowledge after a number of mergers, into utilizing Atlan as a holistic resolution for managing knowledge.
This interview has been edited for brevity and readability.
Might you inform us a bit about your self, your background, and what drew you to Information & Analytics?
I work as a Senior Information Architect at Optimizely, becoming a member of over a 12 months in the past. My goal is to convey knowledge, and understanding of it, nearer to clients, serving to them see its worth to the enterprise.
Whereas learning science at college, varied tasks uncovered me to databases. This expertise enabled me to develop important expertise, as one alternative led to a different.
My coaching proved invaluable, because it helped me keep targeted and structured in understanding knowledge and appreciating the true data it offers, distinguishing between uncooked knowledge and the worth that may be derived from it.
Optimizely is a digital expertise platform supplier that goals to be a one-stop store for entrepreneurs. Our flagship product, Optimizely One, is the trade’s first working system for entrepreneurs and permits groups to attach every step of the advertising and marketing lifecycle via a single, unified workflow, to allow them to higher promote their merchandise digitally. Many corporations lack the abilities, assets, or time to deal with this, and that’s the place Optimizely is available in. We tackle that burden, providing personalized options for every buyer. Many main manufacturers are already Optimizely clients, working carefully with us to ship worth.
After I joined Optimizely, the corporate was present process important adjustments, together with a number of mergers, which created the problem of bridging silos and figuring out the place knowledge was saved. I turned a part of Information Providers, a newly established central perform accountable for managing analytics and supporting our widespread knowledge platform in Snowflake. The group was small, however rising as we recruited extra members. Now, we’re targeted on constructing a contemporary knowledge stack to attach groups throughout Optimizely that had historically labored in isolation.
Might you describe Optimizely’s journey with Atlan, to this point?
I used to be accountable for implementing the platform, coordinating with Atlan and the info engineering group to convey the Optimizely occasion on-line. I designed the preliminary implementation plan with Atlan’s assist, outlining the phases, person tales, and short- and long-term targets.
To have interaction the enterprise, we would have liked one thing tangible, so we started integrating Atlan with key knowledge sources. We shortly built-in all our main programs, incomes recognition from Atlan as certainly one of their quickest clients to finish this course of. Native connectors, like Salesforce, allowed us to completely leverage Atlan’s options, and we’re working with Atlan to combine programs with out native connectors to increase entry to options like knowledge lineage, consumption, and different metrics.
What are the use circumstances you’ve constructed with Atlan? Who’s getting worth from it?
We built-in knowledge sources, glossaries, and dictionaries, and labored with energy customers who shortly noticed worth since they have been already acquainted with the software program. Now, we’re selling this worth to enterprise customers who nonetheless rely closely on spreadsheets, a course of we’re actively rolling out. I dealt with the technical integration, making all knowledge sources obtainable, supplied coaching so customers might discover the info and determine helpful options, and helped information Atlan’s improvement to maximise worth from the catalog.
I see Atlan not simply as an information catalog, however as a group of information artifacts. Our imaginative and prescient is to attach knowledge flows, processes, and knowledge high quality on prime of the lineage supplied by Atlan. We goal to supply a holistic resolution for customers who come to Atlan and say one thing like, “I would like this for a particular undertaking. Can I pull all these knowledge artifacts along with attributes linked to the appropriate phrases, glossaries, and knowledge flows?” That’s our aim.
We’re nonetheless constructing it, because it’s an enormous job, however we’ve made progress, and customers are beginning to acknowledge its worth and actively have interaction with us.
What are you wanting ahead to reaching with Atlan sooner or later?
We need to make sure that the whole lot our group wants to grasp our clients is made obtainable in Atlan as our knowledge property matures.
We’re not there but, so we’re limiting publicity for now as a result of there’s nonetheless a variety of work to be completed. We’ve made a variety of progress in Atlan, however we have to rigorously take into account methods to expose significant knowledge with out creating an unusable swamp. Our intention is to offer dependable and credible data inside Atlan.
Picture by Davide Baraldi on Unsplash
