Widespread cashback market OnBuy is rolling out in eight new markets. This brings the entire of the corporateās footprint to 21 European international locations. The enlargement follows robust efficiency, with a rise of 152 % in quarterly gross sales final 12 months.
OnBuy is predicated in the UK, and was based in 2016. It runs a web based market platform, however in contrast to different platsforms, OnBuy isn’t a vendor. It hosts the platform for on-line retailers. And clients get immediately redeemable cashback on each buy. At the start of final 12 months, the corporate already reported 30 % day-on-day progress in key European markets. It had additionally already introduced enlargement plans in continental Europe.
Launch in 8 European international locations
Now, the web market has introduced additional enlargement. It’s rolling out in Sweden, Norway, Denmark, Poland, Hungary, Romania, the Czech Republic and Switzerland. On-line retailers can register to hitch the platform and attain greater than 35 million European buyers.
Development in present markets
OnBuy was already energetic in 12 European international locations. In response to the corporate, these markets noticed 152 % quarterly gross sales progress. The typical month-to-month web site visits elevated with 300 % within the second half of 2025. The eight new markets already noticed a 374 % quarterly uplift within the beta part, says OnBuy.
āThroughout Europe, retailers are on the lookout for new methods of doing issues. They’re bored with marketplaces that compete with them, squeeze margins or transfer goalposts. OnBuy is proving {that a} completely different method works, which is clearly mirrored within the progress we now have skilledā, mentioned Cas Paton, CEO and founding father of OnBuy.
āRetailers are bored with marketplaces that compete with them, squeeze margins or transfer goalpostsā
āNearer to pan-European marketā
āWe’re the one market that provides buyer actual money rewards on each buy. It boosts repeat purchases, grows lifetime worth and offers sellers a aggressive edge from day one, which is one thing retailers merely don’t get anyplace else.ā
āThis new part of our enlargement brings us nearer to a very pan-European market constructed on equity, transparency and progress. For retailers, this can be a likelihood to get forward and established whereas we modify the ecommerce panorama.ā

