As of January 1st, Bulgaria has joined the eurozone. The euro is now the official foreign money within the nation. As foreign money conversions are actually eradicated, worldwide outlets can now promote merchandise on this nation extra simply. This gives new alternatives for the web retail commerce.
Low ecommerce adoption
Up to now, ecommerce in Bulgaria has been recognized to be much less established than in different European nations. In 2025, on-line income was estimated to have reached round 1.4 billion euros.
When trying on the share of frequent internet buyers, the nation additionally scores decrease. Within the southeast of Bulgaria, within the area of Yugoiztochen, the share of frequent internet buyers was 21.7 p.c in 2024. This can be a massive distinction in comparison with the province of Utrecht within the Netherlands, the place the share was 91.5 p.c.
Bulgaria is the twenty first member of the eurozone
Now, the nation has change into the 21st member of the eurozone. The nation’s monetary establishments can now take part in Europe’s central fee programs, which ensures a smoother fee course of.
Extra engaging market
On-line retailers that promote cross-border, to Bulgarian prospects, will not want to use foreign money conversions. This simplifies their fee course of, and eliminates the necessity for hedging in opposition to alternate price dangers. This makes the Bulgarian market extra engaging for European on-line sellers.
‘The nation can change into strategically engaging for retailers and platforms’
Moreover, the nation might change into a related location for success, logistics or nearshoring. “The mix of decrease prices and entry to the whole Eurozone infrastructure makes the nation strategically engaging for retailers and platforms”, expects Retail Information, a German on-line information outlet.
