At the moment, Nothing has introduced a long-term strategic partnership with iconic British audio pioneer KEF “to usher the corporate’s subsequent chapter in sound”. The collaboration brings collectively KEF’s six a long time of Hello-Fi audio experience with Nothing’s design-led method to know-how.
Count on this to end in Nothing increasing into new audio classes, and several other acoustically co-developed merchandise are already within the works and launching later this 12 months. Bear in mind these Nothing headphones that have been rumored in February? KEF may need one thing to do with them. No less than we hope so.
However the firm mentions a number of merchandise, so we’re excited to see the place it will lead – Nothing earbuds tuned by KEF? That is a really attention-grabbing prospect, headphones apart.
The press launch says that for Nothing, this partnership lets it diversify its audio choices and enter new product classes, whereas for KEF, it “opens new pathways to share its experience with a wider viewers by way of a contemporary design and know-how lens”.
Andrew Freshwater, Head of Good Merchandise Advertising and marketing at Nothing, mentioned:
KEF is without doubt one of the most revered names in audio, and we’re proud to accomplice with them as we take the following step in increasing Nothing’s audio journey. By combining KEF’s a long time of experience with our design-led method to know-how, we’re laying the groundwork for a brand new commonplace in on a regular basis listening. Our merchandise launching later this 12 months mark the start of an thrilling new chapter of our collaboration and the way forward for Nothing Audio.
Grace Lo, President & Head of International Advertising and marketing at KEF, mentioned:
At KEF, we’ve at all times believed within the energy of nice sound to encourage and join folks. This partnership permits us to carry our acoustic heritage right into a contemporary context – working with a model that shares our dedication to innovation, high quality, and design. Collectively, we’re getting down to redefine what premium audio can appear and feel like for the following technology.
