Light-weight drone with immersive 8K video goals to broaden entry to drone-based storytelling
A New Entry within the Shopper Drone Market
Insta360, a China-based producer identified for its 360-degree motion cameras, has introduced the launch of Antigravity, a brand new shopper drone model. Developed in collaboration with third-party companions, Antigravity introduces what the corporate describes as a brand new class of drone—combining immersive 360 seize with a compact, light-weight design.
The primary Antigravity drone, anticipated to launch in August 2025, weighs beneath 249 grams and affords 8K decision. The corporate says its focus is on enabling artistic, intuitive flight experiences for a variety of customers, together with content material creators, vacationers, and households.
A Deal with 360 Immersive Flight
On the core of Antigravity’s idea is “360 immersive flight,” which emphasizes ease of use and expressive storytelling over advanced technical options. The model goals to supply drones which might be accessible to customers with restricted expertise, eradicating among the limitations typically related to drone operation.
“Immediately, most drones are instruments. With Antigravity, we’re aiming larger,” mentioned BC Nie, Head of Advertising and marketing at Antigravity. “Whereas others compete on specs, we’ve flipped the script, reimagining what a drone ought to be capable of do. The result’s one thing that empowers actual emotion and allows experiences like freedom, creativity, and discovery for everybody.”
Antigravity merchandise are designed to operate with out the necessity for detailed pre-flight checklists or specialised coaching. The objective is to supply an intuitive flying expertise that appeals to each freshmen and skilled customers alike.
Neighborhood Collaboration and Suggestions
Antigravity is incorporating a community-driven strategy to product growth. By way of its Antigravity Hub, customers are invited to submit concepts and suggestions which will affect future product options. Contributions that result in new developments could obtain recognition and rewards.
This collaborative mannequin is a part of the corporate’s effort to make sure its merchandise align intently with the pursuits and preferences of its person base.
Product Launch Timing and Security Options
Antigravity’s launch comes at a time when {hardware} and software program capabilities have superior to satisfy altering person expectations. The corporate says it has spent a number of years refining the expertise and person expertise forward of launch.
The drone will embody security options resembling payload detection, designed to stop unauthorized modifications and help accountable use.
Extra to Come
Antigravity’s first drone will likely be formally unveiled in August 2025. Further info and updates can be found at www.antigravity.tech, the place customers may also join the model’s publication.
About Insta360
Insta360, headquartered in Shenzhen, China, is a worldwide expertise firm specializing in 360-degree cameras and immersive media options. Its merchandise are utilized in areas resembling motion sports activities, digital excursions, and artistic content material manufacturing.
About Antigravity
Antigravity is a brand new shopper drone model incubated by Insta360 in collaboration with third events. The corporate is concentrated on combining 360-degree video seize with user-friendly controls to help a variety of artistic functions. Antigravity goals to make aerial storytelling extra accessible by means of intuitive design and group engagement.
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