New “Marvel. Full.” Marketing campaign from Lynk & Co Highlights Upgraded 01

Lynk & Co has upgraded its authentic mannequin, the Lynk & Co 01. The mannequin has been re-engineered primarily based on group suggestions and “loaded with joyful options,” the corporate shares. So, with that in thoughts, Lynk & Co has launched a brand new advertising marketing campaign to put it up for sale and titled it “Marvel. Full.” The marketing campaign is a giant one, because it’s going to run for 2 years. It’ll be applied in a number of European international locations.

The corporate has additionally introduced in a large identify to create it. “On the coronary heart of the marketing campaign is the hero movie, ‘Let’s Get on 01,’ a high-energy, feel-good celebration of self-expression and household enjoyable. Directed by Sam de Jong and produced by We Are Pi, the spot includes a household that turns a typical drive right into a spontaneous metropolis occasion — with the brand new 01 as the proper co-pilot. Filled with options like a panoramic sunroof, 360° cameras, ambient lighting, and a selfie cam, the brand new 01 is positioned as a automotive vigorous — at a value that doesn’t drain it,” Lynk & Co writes.

The video above is kind of enjoyable. It’s a refreshing departure from typical automotive commercials. “With the road ‘Marvel. Full.’ the marketing campaign breaks away from empty-road clichés and embraces Lynk & Co’s signature persona: daring, enjoyable, and constructed for the following era of drivers.” It’s a intelligent, artistic method to get extra consideration, particularly in a section and business the place that’s so necessary and so arduous to do for a younger firm.

The corporate factors out that despite the fact that it has different fashions increasing its lineup, the Lynk & Co 01 continues to be core to the model and its plans going ahead.

Regarding upgrades to the mannequin, Lynk & Co highlights that “The marketing campaign additionally underscores Lynk & Co’s dedication to designing automobiles that replicate the true wants of actual individuals — lots of the 01’s new options had been developed straight in response to consumer suggestions.”

“The brand new 01 is a automotive full of options and full of pleasure. This marketing campaign captures that with humour and humanity. It’s a celebration of all of the little moments that make driving really feel pleasing. We wished one thing that felt relatable and actual, with simply the correct quantity of enjoyable — and this spot brings that to life superbly,” says Mathieu Spencer, Chief Advertising and marketing Officer, Lynk & Co Worldwide.

“The auto business is shifting so quick that the previous playbook is ineffective, so our Lynk & Co 01 launch ditches empty-road clichés for a burst of rule-breaking persona that mirrors the model’s disruptive roots, fully-loaded options, and group vibe,” Patrick Garvey, Managing Director, We Are Pi.

The European markets the place Lynk & Co is working and rolling out the marketing campaign embody the Netherlands, France, Germany, Sweden, Spain, Belgium, and Italy.

Now … will this marketing campaign promote much more Lynk & Co vehicles? Usually, I’m a bit skeptical of that in relation to automotive commercials and advertising. On this case, perhaps I’m nonetheless skeptical, however I believe it’s a giant constructive that the marketing campaign creates an actual vibe and is one thing a bit totally different. It may catch individuals’s consideration and pull them to the brand new model. That’s positively what Lynk & Co wants, so let’s hope.