An AI style instrument was not on my Google I/O bucket checklist. At Google’s annual I/O builders convention, the corporate launched plenty of Gemini AI updates, a lot of that are coming to Search and, notably, to our on-line purchasing experiences. The brand new AI purchasing characteristic allows you to nearly “attempt on” completely different articles of clothes through the use of a photograph of your physique and imagining what it could seem like on you.
Google constructed a customized image-generation mannequin to energy its new characteristic. It is a easy concept: Google’s AI takes the enter picture of your physique and the enter picture of the garment and combines them. The precise course of behind it’s absolutely extra sophisticated. However within the reside demo, it appeared to work flawlessly. The digital try-on characteristic is accessible at present within the US, with extra visible purchasing and AI-agentic updates coming quickly.
I used to be very intrigued after I noticed the reside demo. I store on-line for almost all the things I would like, and I’ve been fooled many occasions by misimagining how clothes I see on fashions would look on me. However I am an AI reporter, and I spend lots of time worrying in regards to the privateness implications of picture and video instruments, so I used to be skeptical, too.
Learn extra: The whole lot Introduced at Google I/O 2025
I contacted Google after the keynote to ask in regards to the privateness insurance policies round this new characteristic. A Google spokesperson mentioned, “Your uploaded photograph is rarely used past making an attempt issues on nearly, neither is your photograph used for coaching functions. It isn’t shared with different Google merchandise, providers or third events, and you’ll delete or change it at any time.”
I used to be jaw-droppingly, however pleasantly shocked by this. Within the age of AI, tech firms are usually so data-hungry {that a} supply of knowledge like this appeared like a no brainer for Google to make use of. Google spent an honest chunk of time throughout I/O displaying off its new AI picture and video instruments, and human-generated photographs like these can be helpful for future mannequin enhancements.
Tech and style firms have been making an attempt to work on this drawback for years — my CNET colleague Katie Collins wrote about one dress-sizing app all the way in which again in 2012, and Amazon’s built-in AI for its style gross sales in recent times, too.
This style mannequin, as Vidhya Srinivasan, Google’s vp and normal supervisor of advertisements and commerce, referred to as it through the keynote, has “a deep understanding of the human physique.” We’ll should check it out to see if it actually works for all physique sorts and sizes. AI picture turbines, particularly early ones from Google, aren’t at all times nice in relation to variety. However I am prepared to provide Google an opportunity because it states it will not use my footage to robotically practice its AI fashions.
As a lot as I wish to imagine Google has given us a 2025 model of Cher’s closet from Clueless, I am nonetheless somewhat skeptical. There isn’t any assure that the AI model of your self Google generates will really mirror how the clothes appears to be like on you in actual life. However perhaps this can be a doubtlessly good use of AI, as a substitute of filling the web with slop.
