[MWC 2025] Samsung’s Cell Know-how Management Shines Via Digital camera and AI Improvements

At Cell World Congress (MWC) 2025 in Barcelona, Samsung Electronics led in-depth discussions on the modern digital camera capabilities and human-centric AI experiences of the Galaxy S25 sequence.

Samsung Newsroom attended the S25 Digital camera Briefing and the Galaxy AI Tech Discussion board to find out how Samsung stays on the forefront of cellular know-how.

S25 Digital camera Briefing: Pushing the Boundaries of Cell Pictures to the Subsequent Stage

As MWC 2025 kicked off, Samsung hosted the S25 Digital camera Briefing on March 3. The session showcased the highly effective digital camera capabilities and AI-powered modifying options of the Galaxy S25 sequence that allow customers to seize excellent pictures anytime, wherever.

“The Galaxy S25 sequence will redefine the paradigm of cellular pictures,” mentioned Joshua Cho, Government Vice President and Head of Visible Resolution Crew, Cell eXperience (MX) Enterprise at Samsung Electronics. “By integrating AI-powered picture processing know-how with the newest digital camera developments, anybody can effortlessly create high-quality visible content material.”

▲ Joshua Cho from Samsung Electronics

The Galaxy S25 Extremely incorporates a 50MP ultra-wide digital camera sensor and AI remosaic know-how, permitting customers to seize high-resolution pictures from any distance. AI-based multi-frame processing (MFP) robotically optimizes picture high quality based mostly on the taking pictures atmosphere and distance whereas exactly distinguishing between transferring and static topics — delivering a extra dynamic and detailed pictures expertise. Moreover, AI filters and generative modifying instruments make it simple to create high-quality, visually placing content material.

▲ S25 Digital camera Briefing

Galaxy AI Tech Discussion board: The Way forward for Human-Centric AI

On March 4, panelists explored the way forward for cellular AI throughout a Galaxy AI Tech Discussion board session titled “Human-Centric AI for a True AI Companion: Overcoming Boundaries and What’s Subsequent.”

Patrick Chomet, Government Vice President at Samsung Electronics; Christopher Patrick, Senior Vice President and Common Supervisor of Cell Handsets at Qualcomm; Dr. Chris Brauer, Director of Innovation within the Institute of Administration Research at Goldsmiths, College of London, and Chief Innovation Officer at Symmetry; and moderator Ben Wooden, Chief Analyst and Chief Advertising and marketing Officer at CCS Perception, mentioned human-centric AI, the position of cellular know-how in shaping shoppers’ every day lives and key boundaries to AI adoption.

▲ Galaxy AI Tech Discussion board

“Thousands and thousands of customers are already experiencing Galaxy AI on their units,” mentioned Wooden, opening the dialog on client sentiment towards AI evolution and the trade’s efforts to ship significant experiences. “The launch of the Galaxy S25 sequence launched much more methods to combine AI into every day life.”

▲ Ben Wooden from CCS Perception

The Galaxy S25 sequence harnesses multimodal AI-based agent experiences to raise personalization to new heights. Nonetheless, there may be nonetheless work to be accomplished to know what shoppers want from AI to make it a very significant a part of their on a regular basis lives.

“Whereas AI know-how turns into sooner, extra highly effective and extra succesful, we’re evolving too — as folks and as shoppers,” mentioned Chomet. “Neither exists in a vacuum, and our position is to make sure that Galaxy AI evolves alongside our customers to empower them with out overwhelming or leaving them behind.”

▲ Patrick Chomet from Samsung Electronics

The panelists shared private anecdotes about how Galaxy AI and the Galaxy S25 sequence are redefining on a regular basis life earlier than shifting focus to the boundaries to AI adoption. “Regardless of the rise in AI adoption, we recognized three key international boundaries — insecurity in utilizing AI, privateness issues and doubts about its sensible advantages,” defined Dr. Brauer, citing findings from a worldwide research performed in partnership with Samsung and Symmetry.

Whereas boundaries to AI adoption undeniably exist, there are additionally clear drivers motivating those that use or are prepared to make use of AI. Practically half of customers cite productiveness as a key issue, recognizing AI’s potential to streamline duties and enhance effectivity. Moreover, 40% are drawn to AI for artistic pursuits, whereas a couple of quarter of customers consider it’ll foster new social connections. Constructing belief and confidence in these advantages might be important to serving to customers view AI as a instrument for empowerment.

▲ Dr. Chris Brauer from Goldsmiths, College of London, and Symmetry

“AI experiences developed in collaboration with Samsung enable for extra highly effective, seamless interactions,” mentioned Patrick, emphasizing Qualcomm’s shut collaboration with Samsung. “That is how we proceed to introduce AI in a method that feels accessible to shoppers who could also be extra hesitant.”

“From my perspective, on-device AI and highly effective efficiency — pushed by partnership between Samsung and Qualcomm — are central to actually optimized AI,” he continued. “Knowledge privateness stays a prime precedence in our ongoing collaboration with Samsung, and we’ve made important developments in enabling superior AI processing totally on the gadget.”

▲ Christopher Patrick from Qualcomm

The dialogue concluded with insights into the event of the Galaxy S25 sequence and the way forward for cellular AI.

“Human-centric AI is the cornerstone of Galaxy AI. On the middle of each new characteristic or expertise is one factor — the person,” mentioned Chomet, reaffirming Samsung’s dedication to a user-centric method. “Our purpose is to create an expertise that feels second nature to customers. They shouldn’t should be technical specialists to entry all Galaxy AI has to supply.”

▲ (From left to proper) Dr. Chris Brauer, Christopher Patrick, Patrick Chomet and Ben Wooden

The S25 Digital camera Briefing and Galaxy AI Tech Discussion board at MWC 2025 offered a glimpse into the next-generation cellular experiences powered by the Galaxy S25 sequence. Samsung is shaping a future the place cellular units transcend performance, turning into clever companions that improve how customers create, join and interact with the world.