[MWC 2025] Discover AI-Powered Innovation in Cell, Well being, Residence and Networks With Samsung – Samsung International Newsroom

Cell World Congress (MWC) 2025 formally opened in Barcelona on March 3, bringing collectively business leaders and expertise fans on the world’s largest cellular expertise exhibition. Samsung Electronics stole the highlight with dynamic expertise zones centered across the Galaxy S25 sequence — providing a glimpse into the way forward for AI-driven cellular experiences — alongside a devoted house for next-generation community options.

▲ View of the MWC 2025 venue, Fira Gran By way of

With over 110,000 attendees anticipated at MWC 2025, the streets of Barcelona buzzed with pleasure even earlier than the occasion’s official opening. Amid the rising anticipation, giant ads showcasing the Galaxy S25 sequence have been prominently displayed all through the venue. Samsung Newsroom stopped by the sales space to discover Samsung’s AI-driven improvements and cutting-edge {hardware} which are advancing cellular expertise.

▲ Samsung ads encompass Fira Gran By way of.

A True AI Companion: New Cell Experiences With Galaxy S25 Sequence

On the Fira Gran By way of exhibition corridor, Samsung arrange a sprawling 1,745-square-meter sales space highlighting the Galaxy S25 sequence and unveiling new potentialities for the way forward for cellular experiences. A large 41-meter-wide LED display introduced Galaxy AI’s imaginative and prescient to life.

▲ Entrance to Samsung’s sales space

Inside interactive zones, attendees skilled the Galaxy S25 sequence’ AI, digicam and efficiency improvements firsthand — together with AI-powered customized insights, enhanced pictures and modifying instruments and high-performance gaming.

▲ Guests check out the Galaxy S25 sequence.

Well being Answer: Revolutionizing Wellness With Intelligence

The sales space offered AI-powered customized well being insights within the Well being Solution zone, a safer good house expertise with SmartThings within the Residence Solution zone and Samsung’s dedication to safety and sustainability within the Galaxy Basis zone.

Within the Well being Solution zone, attendees realized how Samsung Well being helps customers handle their each day well being with ease. A standout characteristic was Now Transient on the Galaxy S25, delivering a customized Power Rating together with insights into the person’s earlier night time’s sleep and present situation. By the Sleep particulars web page in Samsung Well being, customers can assessment a complete evaluation of their sleep together with length, sleep phases and blood oxygen ranges. Moreover, the Sleep atmosphere report evaluates elements comparable to room brightness, temperature and humidity to assist customers optimize their sleep high quality.

“Galaxy AI is de facto altering the way in which we handle our well being,” mentioned one customer after experiencing Samsung’s customized well being administration method that analyzes every particular person’s well being and pursuits to offer tailor-made steering.

▲ Well being Answer zone

Residence Answer: Making a Smarter, Extra Safe Residence

Within the Residence Solution zone, attendees explored an enhanced good house expertise powered by SmartThings and Knox Matrix. With 3D Map View on the Galaxy Tab S10, customers may visualize and handle linked good house gadgets by an interactive flooring plan of their house. Different SmartThings AI options on show included automated routines tailor-made to person preferences, fall detection alerts for aged relations and detailed power consumption experiences to advertise extra environment friendly utilization.

To make sure a safe good house expertise, Knox Matrix safeguards the complete ecosystem. Attendees noticed how linked gadgets leverage Knox Matrix to autonomously detect threats, implement protecting measures and notify customers.

▲ Residence Answer zone

Galaxy Basis: A Dedication to Safety and Sustainability

On the Galaxy Basis zone, Samsung showcased its developments in safety and sustainability for Galaxy gadgets. Notably, Galaxy customers are capable of management how their knowledge is dealt with — selecting between on-device processing or through the cloud in addition to enabling or disabling customized options. Moreover, the Galaxy S25’s on-device AI analyzes private knowledge by the Private Information Engine whereas guaranteeing sturdy safety with Knox Vault.

▲ A wall explains Samsung Knox.

Samsung highlighted its dedication to sustainability initiatives centered on lowering carbon emissions. By modern recycling expertise, the batteries within the Galaxy S25 sequence repurpose cobalt extracted from discarded Galaxy gadgets. Attendees have been impressed by way of recycled fishing nets to create smartphone parts and Ocean Mode, a digicam setting developed for capturing footage of coral reefs underwater to assist marine conservation efforts.

▲ A wall describes Samsung’s sustainability efforts, together with useful resource circulation and marine conservation actions.

Subsequent-Era Community Options: AI-Powered Improvements in 5G and Past

In a separate, invitation-only exhibit, Samsung launched its AI-optimized and software-centric community improvements — demonstrating the way forward for cellular communications.

International telecommunication operators and B2B shoppers have been drawn to the Samsung CognitiV Community Operations Suite (NOS), a set of numerous AI-powered community automation purposes offering lifecycle administration of the community from planning, deployment, operation to optimization. One other key focus was AI Power Saving Supervisor, an AI-powered answer that analyzes site visitors patterns to take care of community high quality whereas lowering power consumption by as much as 35%.

▲ Entrance to Samsung’s networks-focused sales space

Different key highlights included Samsung’s collaboration with Hyundai Motor Firm to introduce the business’s first 5G Lowered Functionality (RedCap) expertise to be used in mass-production car manufacturing. A lineup of high-performance community chipsets and varied base station options have been on show as nicely.

▲ A show illustrates Samsung Cognitiv NOS.

Samsung’s presence at MWC 2025 strengthened its dedication to innovation — setting new requirements for AI-driven person experiences and superior community options whereas shaping the way forward for cellular expertise.