On common, on-line sellers are lively on six completely different marketplaces. As 63 % of customers choose marketplaces over model websites, sellers have to ensure that their merchandise are current there. Nevertheless, promoting on marketplaces comes with its personal challenges as nicely.
These knowledge come from the brand new Market vendor traits report 2025, from ChannelEngine. Between June and July this 12 months, 470 on-line market sellers have been interviewed. Sellers from France, Germany, the Netherlands, the UK and the US took half within the analysis.
67% sellers lively on 4 or extra marketplaces
A majority of sellers (67 %) are lively on at the least 4 marketplaces. This makes managing product and pricing updates a problem. The bulk (62 %) work with an integrator, however greater than half (52 %) additionally nonetheless depend on spreadsheets or different inner instruments.
32% of market sellers are specializing in growing gross sales on marketplaces
When taking a look at priorities of market sellers, most are centered on getting extra from the channels they’re already lively on. For instance, growing gross sales (32 %), boosting product visibility (31 %) and enhancing profitability (27 %).
Staying aggressive on market greatest problem
In response to the report, sellers spend 36 % of their working week on common on guide duties like updating listings, fixing errors or adjusting pricing. The largest problem when promoting on marketplaces, is staying aggressive on pricing and product visibility, for practically a 3rd of sellers (29 %).
For 27% of on-line sellers, it’s onerous to maintain up with altering market necessities
Nevertheless, there are extra challenges, like maintaining with altering market necessities (for 27 % of sellers). Amongst those that spend greater than half their time om guide operations, that share rises to 40 %.
Limitations to affix marketplaces
Although most searches for merchandise begin on on-line marketplaces, some sellers are nonetheless reluctant to change into lively on extra marketplaces. For 28 % of sellers, financial uncertainty makes them reluctant to develop. And a fancy technical setup makes greater than 1 / 4 of sellers (26 %) reluctant to develop. Having higher instruments and integrators may also help these sellers overcome their reluctancy.
