Most Coachella Attendees Purchase Tickets with Purchase Now, Pay Later

Coachella, the music competition that occurred throughout two weekends this month, drew crowds of 125,000-plus attendees every day.

A report printed by Billboard final week exhibits that many of the crowd, about 60%, used Coachella’s cost plan system to pay for his or her $600-and-up tickets. The plan permits attendees entry to Coachella with an upfront price of as little as $49.99.

Tickets began at $649 for the primary weekend of Coachella from April 10 by way of 12 and $600 for the second weekend from April 17 by way of 19. Folks reported that tickets used to price $429 per weekend in 2020. When Coachella began in 1999, tickets had been $50.

Associated: Jeff Bezos Was Caught on Video Dancing at Coachella, However It is His ‘$12 Amazon Shirt’ That Has the Web in Stitches

The competition first started providing the buy-now-pay-later possibility in 2009, and on the time, solely 18% of attendees tapped into it, per Folks.

^{Coachella music competition 2025. Credit score: Getty Photographs}

Coachella partnered with ticketing firm AXS to supply the purchase now, pay later cost plan, which permits the competition goer to repay their ticket over three months. Coachella doesn’t cost curiosity for the ticket buy, however does require that those that go for the cost plan pay a $41 payment for utilizing the service, which quantities to about 8% of the ticket worth. The typical bank card rate of interest, compared, is about 20%.

Most followers purchased tickets to Coachella after the competition introduced its musician lineup in November, revealing that Woman Gaga, Travis Scott, Inexperienced Day, Put up Malone, and Benson Boone had been headliners. Anybody who purchased tickets earlier than Jan. 25 and opted for the cost plan had the value of their ticket divided into three equal funds, with the ultimate cost deducted from the attendee’s account in March, per Billboard.

If funds had been greater than 10 days late, the order was robotically cancelled and the fan given a credit score for future festivals. The credit score expires one yr after being issued.

Associated: Google’s Founders As soon as Interviewed Their CEO at Burning Man. Now the Desert Competition Is Struggling to Promote Tickets.

Coachella makes greater than $115 million in ticket gross sales on common per yr. Artists who carry out on the competition can earn as much as $5 million per weekend.