Microsoft Promoting is rolling out Supplemental Feeds globally, giving retailers a quicker, extra versatile method to replace product particulars with out re-uploading total catalogs.
Driving the information:
- Advertisers can now replace fields like titles, descriptions, labels, sizes, colours, or promotion IDs independently of their principal feed.
- Supplemental knowledge all the time overrides main feed knowledge, and clearing it requires importing empty fields or deleting the feed.
- Just one supplemental feed might be utilized per language and feed label/nation of sale mixture.
- Uploads might be finished manually in Service provider Middle, through FTP/SFTP, or URL obtain.
Why we care. For retailers heading into peak season, correct and up-to-date product knowledge is vital. Supplemental Feeds purpose to chop the handbook effort, cut back errors, and maintain listings aggressive when buyers are most energetic.
Zoom out. Supplemental Feeds headlined a broader wave of updates from Microsoft Adverts, together with:
- Efficiency Max enhancements with new funds forecasts, asset-group-level reporting, and buyer acquisition purpose choices.
- Bulk bid enhancing for Lodging campaigns, enabling quicker property group administration.
- UET Consent Sign reporting, providing clearer compliance insights.
- MFA-free stock throughout Monetize, Make investments, and Curate, eliminating “Made for Promoting” content material from {the marketplace}.
The underside line. Supplemental Feeds and the broader replace package deal present Microsoft leaning into effectivity, transparency, and high quality management — giving advertisers recent instruments to sharpen campaigns earlier than the vacation rush.
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