Meta launched a small however probably highly effective tweak to its Benefit+ Catalog campaigns: dynamic overlays.
Advertisers can now add worth, low cost, and delivery labels straight onto product photos – styled like stickers – to make promotions pop within the Fb Feed.
The way it works. You’ve received 4 label choices now:
- Present worth.
- A strikethrough sale worth.
- Proportion off.
- Free delivery.
You possibly can flip every on or off, fashion them the way you need, or let Meta select what performs finest.
Every overlay will be toggled on or off, and you may customise the look – or let Meta resolve what to point out based mostly on efficiency alerts.
The large image. It’s a delicate replace, however one that would meaningfully enhance advert efficiency. In a crowded feed, a well-placed price ticket or low cost badge might be the scroll-stopper that drives a sale.
Why we care. Whereas the function isn’t fully new (beforehand generally known as “labels”), this replace offers advertisers extra flexibility and management. It additionally faucets into Meta’s AI to mechanically present probably the most related supply, serving to campaigns stand out and probably convert higher.
