Duplicate Google Enterprise Profile listings can result in visibility points, misplaced opinions, person confusion, and different issues.
You possibly can merge two Google Enterprise Profiles in the event that they signify the identical enterprise and meet Google’s standards. To merge listings, you’ll have to contact Google Help.
Nonetheless, merging two profiles isn’t at all times the most suitable choice.
Incorrectly merging your Google enterprise listings might lead to information loss and even hurt your rating in search outcomes.
For instance, if the listings signify totally different areas or companies, merging them might confuse clients and violate Google’s tips.
And merging isn’t at all times attainable or advisable. However don’t fear:
This information will present you precisely how one can merge two Google Enterprise Profiles with out dropping your rankings or information—and when you might not wish to.
Merge Two Google Enterprise Listings
There isn’t any one-click “merge” button inside your Google Enterprise Profile dashboard.
To merge listings, it’s essential to undergo Google Help—and the precise steps rely in your particular scenario.
Beneath are the commonest eventualities and how one can deal with them:
Identical Enterprise, Identical Handle, Identical Proprietor
That is probably the most easy situation. It typically occurs when:
- You unintentionally created or claimed two listings for a similar location
- A list was auto-generated and later claimed
- A rebrand or system glitch led to duplication
If each profiles are verified, Google requires you to unverify one earlier than merging. To do that, it’s essential to take away the profile out of your account, which successfully unverifies it.
As soon as that’s achieved, you may request a merge by way of the Assist Heart.
Identical Enterprise, Identical Handle, Completely different House owners
This occurs when two individuals—typically previous and current enterprise homeowners, managers, or entrepreneurs—have claimed or created separate listings for a similar enterprise.
Earlier than merging, you’ll have to request possession of the opposite itemizing:
- Seek for your enterprise within the Google Enterprise Listing.
- When you’ve discovered it, click on “Request Entry.”
- Full the verification request by filling out the knowledge and clicking “Submit.”
If authorised, the itemizing will probably be transferred to your account. After you have entry to each listings, request the merge by way of the Assist Heart (unverifying one first, if needed).
If the opposite social gathering declines or doesn’t reply, you may nonetheless:
- Submit a merge request by Google Help
- Present documentation proving enterprise possession
- Ask Google to take away the duplicate if it’s not correct
Observe that Google received’t merge listings with out adequate proof that they signify the identical enterprise and that you’ve rightful management.
Identical Franchise Location Listed Extra Than As soon as
Franchise companies (e.g., eating places, gyms, salons) might unintentionally find yourself with a number of listings for a similar bodily location, particularly if:
- The franchisor and franchisee each create profiles
- An auto-generated itemizing seems along with a claimed one
- Somebody rebrands or updates the itemizing incorrectly
If the listings are true duplicates—similar enterprise, similar location, similar companies—you may request a merge by way of the Assist Heart.
Nonetheless, if every profile displays a unique operate (e.g., dine-in vs. drive-thru, or gross sales vs. service division), they might be eligible to stay separate per Google’s enterprise tips.
Storefront vs. Service-Space Enterprise (SAB) Mismatch
Merging isn’t attainable if one itemizing is about up as a storefront (with a visual deal with) and the opposite as a service-area enterprise (with a hidden deal with).
Even when they serve the identical clients and placement, Google treats these as totally different itemizing varieties.
What you are able to do as an alternative:
- Determine which itemizing greatest represents your enterprise mannequin
- Shut or take away the inaccurate itemizing (by way of “Counsel an Edit” or Google Help)
- Replace the remaining itemizing with the right service space and visibility settings
Can and Ought to You Merge Two Google Enterprise Profiles?
Sure, you may merge two Google Enterprise Profiles—however solely beneath particular circumstances.
Here’s a visible choice tree that can assist you perceive should you can merge your Google Enterprise Profiles:
In case you nonetheless need assistance, here’s a particular comparability desk of when you may and might’t merge Google Enterprise Profiles:
|
✅ You Can Merge If… |
❌ You Can not Merge If… |
|
Each listings signify the identical enterprise on the similar deal with |
The listings signify totally different companies |
|
The enterprise has just one bodily location |
The addresses aren’t precisely similar (even minor formatting variations depend) |
|
You’re the verified proprietor or supervisor of each profiles (you may have entry to each) |
The listings are owned by separate accounts and entry has not been transferred |
|
One itemizing is a replica or was unintentionally created |
One is a storefront and the opposite is a service-area enterprise (deal with hidden) |
|
The addresses are utterly similar, together with formatting |
Each listings are service-area companies with totally different service areas |
|
Just one profile is verified (you might have to unverify one first) |
Each profiles are verified (Google requires one to be unverified) |
|
Each profiles are the identical kind (both each storefronts or each service-area companies) |
The listings signify totally different practitioners on the similar location (except it’s a sole practitioner) |
|
The profiles have totally different enterprise names and don’t clearly signify the identical entity |
|
|
You’re making an attempt to merge listings for acquired companies at totally different areas |
However not each duplicate Google Enterprise Profile must be merged.
Merging on the fallacious time—or for the fallacious causes—can damage your native visibility or trigger information loss.
Right here’s a fast desk overview of when to merge and when to keep away from, primarily based on varied widespread eventualities:
|
State of affairs |
Merge Profiles |
Different Motion |
|
Identical enterprise, similar location, one verified profile |
✅ Best choice—merge to consolidate opinions and keep away from confusion |
❌ Not wanted |
|
Identical enterprise, similar location, each profiles verified |
⚠️ Potential—however it’s essential to unverify one first |
❌ Not wanted |
|
Identical enterprise, totally different homeowners |
✅ In case you can acquire entry to each profiles |
🔁 Request entry, or report one as duplicate if no response |
|
Completely different enterprise names or features |
❌ Not allowed |
🛠 Hold each or edit to make clear the excellence |
|
Completely different bodily areas |
❌ Not allowed |
🛠 Handle every location as a separate GBP |
|
Storefront + service-area mismatch |
❌ Not allowed |
🔁 Determine which mannequin suits your enterprise and take away or replace the opposite |
|
Auto-generated duplicate |
✅ Merge if similar and unclaimed |
🛠 Counsel an edit or mark as “Place doesn’t exist” |
|
Practitioner listings at similar location |
❌ Often not merged |
🛠 Hold separate profiles for every practitioner |
So, how have you learnt if merging is the suitable choice?
Let’s break it down.
|
✅ You Ought to Take into account Merging If… |
🚫 Keep away from Merging If… |
|
You unintentionally created a second profile for a similar location |
The listings are for various bodily areas, even when they belong to the identical model |
|
You rebranded however saved the identical enterprise construction, title, and placement |
You’ve got a number of practitioners (e.g., medical doctors, legal professionals) on the similar workplace—every ought to have their very own itemizing |
|
You discovered an mechanically created duplicate (e.g., from person recommendations or scraped information) |
One itemizing is a service-area enterprise and the opposite is a storefront—Google treats these otherwise |
|
You’re consolidating possession beneath one account to keep away from confusion |
The listings serve totally different features (e.g., a retail retailer vs. company HQ) |
|
Your opinions are break up throughout listings and also you need them mixed |
You’re uncertain which itemizing is stronger—merging the fallacious one might damage your visibility |
Wish to make sure you’re eliminating the suitable itemizing?
Use Semrush’s GBP Optimization instrument to match your native search engine marketing efficiency throughout each listings and make a data-backed choice about which itemizing to maintain.
Add each your listings to the instrument and examine every of their views to see which is getting extra site visitors:
Take into account retaining the itemizing with the upper site visitors and merging the opposite.
Options to Merging Your Google Enterprise Profiles
If merging isn’t the suitable transfer, you may have a number of choices:
- Declare and replace each listings with appropriate particulars to keep away from confusion
- Mark one itemizing as “Completely Closed” if it’s now not energetic or in use
- Request the removing of the duplicate by Google Help
- Redirect clients by updating web site URLs, enterprise descriptions, and signage to level them to the right profile
The only technique to eliminate a replica itemizing?
In case you’re not anxious about merging them, then seek for your enterprise on Google Maps. Click on on the duplicate itemizing and click on “Counsel an edit.”
Out of your Google Maps enterprise itemizing, click on “Place is closed or not right here”.
Lastly, click on “Duplicate of one other place” and choose the first itemizing from the drop-down menu.
What Occurs When You Merge Profiles?
Merging two Google Enterprise Profiles combines key information from each listings into one—however it’s not an ideal copy-paste.
Some data will carry over, however different particulars could also be misplaced in the course of the course of.
Right here’s what will get retained:
- Evaluations: Generally, opinions from each profiles will probably be mixed into the merged itemizing
- Enterprise Info: Core particulars like hours, telephone quantity, enterprise title, and classes usually stay intact
- Verification: The merged itemizing retains the verification standing of the surviving profile
What may be misplaced:
- Overview Replies: Whereas opinions themselves normally carry over, replies to these opinions could also be misplaced
- Pictures: Some uploaded pictures—particularly from the profile being eliminated—may not switch
- Customized Brief Names & URLs: If each profiles had customized brief names or URLs, just one might stay
What to Test After Merging
Merges usually take 3-10 enterprise days. However they might take longer relying on complexity or verification points. You need to get an e mail notification when the merge is full.
If the merge was rejected, it’s best to obtain a rejection discover with causes and subsequent steps. Listed here are some widespread rejection causes and how one can deal with them:
|
❌ Rejection Cause |
💡 Why It Occurs |
✅ What to Do |
|
Addresses don’t match precisely |
Even minor variations like “St.” vs. “Avenue” can forestall merging. Google wants a 1:1 match. |
Edit the addresses so that they match precisely—together with punctuation, abbreviations, and formatting—earlier than requesting a merge. |
|
Completely different enterprise names |
Google assumes listings with totally different names are separate companies. |
Replace the names to match if they honestly discuss with the identical entity. In any other case, contemplate retaining them separate. |
|
Completely different enterprise varieties (storefront vs. SAB) |
Google treats storefronts and service-area companies otherwise. |
Select the right kind for each listings and unverify one. Or take away the inaccurate itemizing and replace the verified one. |
|
Each listings are verified |
Google requires one profile to be unverified to proceed with merging. |
Take away one itemizing out of your Google account to unverify it earlier than submitting the merge request. |
|
Completely different service areas for SABs |
Google doesn’t enable merging SABs that cowl totally different areas. |
Align the service areas on each profiles (if applicable), or maintain them separate in the event that they serve distinct markets. |
|
Possession mismatch |
If listings are beneath totally different Google accounts, Google received’t approve the merge. |
Switch possession or administration entry so each listings are managed by the identical Google account. |
|
Google thinks they’re distinct entities |
Google might interpret the listings as separate practitioners, departments, or franchises. |
Make clear in your help request that each listings signify the similar enterprise. Embody documentation or pictures to help your declare. |
As soon as the merge is confirmed, examine the merged profile fastidiously:
- Identify: Test your enterprise title continues to be correct and correctly capitalized
- Handle: Test for typos or formatting points
- Cellphone Quantity: Guarantee it is appropriate and clickable on cell
- Classes: Make certain the first and secondary classes replicate your companies
- Hours: Affirm that enterprise hours are updated
- Pictures & Posts: Re-upload lacking photos and restore any essential updates
If something is lacking or incorrect, you may edit your Google Enterprise Profile immediately or contact help once more.
Wish to be sure that your itemizing is constant throughout Google and 70+ different directories?
Use Semrush’s Itemizing Administration instrument to scan for inconsistencies and guarantee your information is synced in all places clients may discover you.
Merely join Semrush to your Google Enterprise Profile, and it’ll mechanically scan for your enterprise listings in varied directories.
Optimize Your Google Enterprise Profile for Higher Visibility
Merging listings is just step one. If you wish to rank larger in native search, your profile must be full, constant, and constantly up to date.
Use Semrush’s GBP Optimization instrument to:
- Establish lacking data and search engine marketing gaps
- Benchmark your profile towards high opponents
- Get actionable steps to enhance your visibility in search
