LinkedIn CEO: Our AI Writing Instrument Is not Very Widespread

An AI device on LinkedIn has failed to achieve traction with the platform’s over one billion members.

LinkedIn CEO Ryan Roslansky, who has led the corporate for the previous 5 years, advised Bloomberg final week that LinkedIn has an AI writing device that polishes posts written by members earlier than they hit publish. The AI function offers LinkedIn customers the choice to faucet into AI-generated ideas to enhance their writing.

The one downside? “It isn’t as well-liked as I believed it could be,” Roslansky advised Bloomberg.

There is a clear cause why. Roslansky, who has overseen the corporate because it has grown from $7 billion in annual income in 2019 to practically $17 billion in income in 2024, defined that LinkedIn members may face backlash for posting one thing AI-generated. Different members would possibly name somebody out if a submit got here throughout as AI-generated, and the label may tarnish the particular person’s fame on the platform and their “skill to create financial alternative,” Roslansky mentioned.

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LinkedIn, in contrast to different social media platforms like X and TikTok, is a “your resume on-line” and “your skilled fame on the whole,” which signifies that the bar is way increased for posts to return throughout as genuine, Roslansky mentioned.

“When you’re getting referred to as out on X or TikTok, that is one factor,” Roslansky advised Bloomberg. “However if you’re getting referred to as out on LinkedIn, it actually impacts your skill to create financial alternative for your self.”

Although AI writing instruments will not be well-liked on LinkedIn, they do turn out to be useful internally. Roslansky disclosed that he makes use of Microsoft Copilot’s AI writing ideas for emails he sends to his boss, Microsoft CEO Satya Nadella.

^{LinkedIn CEO Ryan Roslansky. Photographer: Bryan van der Beek/Bloomberg through Getty Photos}

AI expertise are in excessive demand among the many 15 million jobs featured on LinkedIn at any given time. Roslansky mentioned that previously 12 months, there was a sixfold enhance within the variety of jobs that require AI-related expertise. On the similar time, the variety of members including AI expertise to their profiles has grown twentyfold.

Corporations are additionally turning to AI to assist assessment functions. A Resume Genius survey from March of 1,000 hiring managers exhibits that just about half are utilizing AI to assist display resumes and job functions.

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In the meantime, employers are cracking down on AI use amongst candidates. A TopResume survey performed in Could of 600 U.S. hiring managers discovered that one in 5 routinely reject AI-written resumes, and over a 3rd can spot an AI-created resume in underneath 20 seconds.

Even Anthropic, a $61.5 billion AI startup that advertises its Claude chatbot as expert in writing, asks candidates to put in writing their supplies themselves with out the assistance of AI.

Edward Kaye, a recruiter for PCI Pharma Providers, wrote on LinkedIn final 12 months that recruiters “can inform if a resume was created by AI.” They search for clues like formatting, lack of personalization, and language use, he defined.

“Do not get a false sense of safety and go away it as much as AI,” Kaye wrote. “We’re in search of genuine paperwork written by actual individuals about their real-life expertise.”