Laurence Sotsky is Incentify’s CEO and oversees all enterprise and technical operations. He’s a seasoned expertise govt with intensive expertise main high-growth firms and driving innovation within the SaaS utility sector. As an achieved CEO, he has efficiently constructed and managed high-performing organizations, has intensive worldwide expertise and has led three prior organizations to profitable exits.
Earlier than Incentify, Laurence was the CEO and Founding father of Hopscotch, a venture-backed SaaS platform specializing in cell utility improvement for the sports activities and leisure trade.
Incentify is a software program platform that helps organizations handle and optimize their tax credit and incentives (C&I) at scale. It presents instruments for figuring out, monitoring, and maximizing federal, state, and native incentives, together with these associated to hiring, capital investments, and sustainability. The platform integrates with enterprise methods to streamline compliance and reporting, aiming to uncover missed alternatives and drive measurable monetary impression.
What does Incentify do, and the way does your platform assist companies unlock and handle tax credit and incentives?
Incentify is the main software program platform for locating, optimizing, and managing tax credit and incentives (C&I). Our AI-powered suite permits firms, advisors, and accounting corporations to completely understand the worth of incentive portfolios—with out drowning in complexity. Whether or not you’re figuring out credit, managing compliance workflows, or scaling throughout a whole bunch of places, Incentify turns what was as soon as a guide, opaque course of right into a streamlined, data-driven benefit.
How a lot capital is at present going unclaimed within the tax credit score and incentive (C&I) area, and why is that this such a widespread situation?
In keeping with White Home estimates, greater than $140 billion in federal tax incentives go unclaimed annually—by no means even utilized for. And that’s just the start. While you consider missed alternatives on the state and native ranges, and incentives left on the desk because of compliance breakdowns, the overall climbs to a number of a whole bunch of billions yearly. Most organizations lack the methods and experience to navigate a always evolving C&I panorama.
Which industries or forms of firms are greatest positioned to profit from Incentify’s platform?
Whereas just about each enterprise has entry to some type of incentives, the biggest good points usually come from three classes:
- Labor incentives, for firms hiring or increasing their workforce
- Environmental incentives, particularly these targeted on clear power and retrofits
- Capital expenditure incentives, for organizations investing in infrastructure or R&D
Industries like movie, semiconductors, manufacturing, and logistics are inclined to see outsized advantages—however we’re seeing growing relevance throughout skilled companies, healthcare, and tech as effectively.
What makes tax credit score and incentive administration significantly complicated with out software program like Incentify?
Incentives aren’t routinely granted—they’re earned by means of strict compliance. As soon as a credit score is recognized, firms should meet ongoing documentation, employment, and capital thresholds to qualify. Doing this manually is dangerous and resource-intensive. Incentify replaces advert hoc processes with automated workflows: every program’s necessities are preloaded, accountable events are assigned, and the system displays progress—alerting organizations to gaps earlier than they turn out to be compliance failures.
How does Incentify use AI to find and handle incentives extra effectively than conventional strategies?
On the coronary heart of Incentify is a non-public massive language mannequin educated particularly on the tax incentive corpus—billions of {dollars}’ value of applications spanning federal, state, and shortly municipal ranges. Our platform repeatedly scrapes, interprets, and updates this knowledge in actual time. Options like Chat With a Program and Leia, our embedded AI assistant, enable customers to work together instantly with incentive applications, obtain on the spot steering, and discover choices conversationally.
AI additionally powers computerized suggestions tailor-made to firm dimension, trade, and geography—changing outdated strategies with clever automation.
Why are firms, particularly CFOs, more and more turning to tax credit and incentives as a supply of capital?
We’re seeing an actual shift in how CFOs take into consideration tax credit and incentives. What was thought-about a nice-to-have—too complicated, too cumbersome—is now being handled as a severe, strategic supply of capital. Particularly, non-dilutive capital that may fund key initiatives with out taking up debt or giving up fairness.
On the identical time, the motivation panorama has expanded dramatically, significantly in areas like clear power, R&D, and workforce improvement. These applications aren’t simply monetary bonuses—they instantly align with company priorities. And due to expertise like Incentify, figuring out and managing these applications is lastly environment friendly, scalable, and clear. This isn’t about exploiting tax loopholes—it’s about unlocking capital that was already meant for use for progress.
What safeguards or compliance options are constructed into the platform to scale back threat from audits, misfilings, or clawbacks?
Our Optimize product was designed particularly to safeguard in opposition to these dangers. As soon as an incentive is loaded into the platform, the important thing compliance occasions are mapped out, and the suitable stakeholders are tagged. If one thing goes lacking—like a kind that isn’t filed or a requirement that isn’t met—the system routinely flags it for managers.
We’ve seen enterprise items go from a 40% success charge on incentive compliance to 100% after adopting Incentify. By embedding accountability into the system, we flip compliance from a legal responsibility right into a aggressive benefit.
Incentify just lately raised a $9.5 million Sequence A. What are your priorities for this capital over the following yr?
This spherical is all about fueling the following stage of our progress throughout 5 main fronts.
- First, we’re doubling down on product innovation—particularly inside Incentify Discover—to make it even simpler for customers to seek out and unlock incentives. That features deep investments in our AI infrastructure, which powers each how we curate knowledge and the way we talk it to customers.
- Second, we’re targeted on technical velocity. In a market shifting this quick, persevering with to construct on our engineering staff is crucial. Bringing in extra top-tier expertise will assist us speed up supply and proceed delivery high-quality options at scale.
- Third, we’re placing severe weight behind gross sales and advertising and marketing. Our platform serves Fortune 500s, advisors, and SMBs alike, and this funding permits us to inform our story throughout all these segments extra successfully.
- Fourth, knowledge. We’ve already constructed what we consider is essentially the most complete industrial and industrial incentives dataset in North America—and now we’re increasing that attain globally.
- And at last, partnerships. We’ve been quietly creating relationships with a few of the world’s largest gamers, and this capital permits us to assist and scale these partnerships with the assets they deserve.
- What alternatives do you see for scaling the platform throughout enterprise and mid-market segments?
As our AI improves, so does scalability. Mid-market companies don’t have groups of tax attorneys—and so they shouldn’t want them to entry public funding. Our platform ranges the enjoying discipline by automating discovery, guiding eligibility, and simplifying compliance. On the enterprise facet, we’re seeing multi-billion-dollar firms centralize their complete incentive technique by means of Incentify. The objective is similar: get rid of friction, maximize seize.
What’s your long-term imaginative and prescient for Incentify and the function it performs within the company finance ecosystem?
Our long-term imaginative and prescient is for Incentify to be the working system of the C&I economic system. Each firm, each advisor, each authorities company—collaborating, monitoring, and delivering incentives by means of a single, related ecosystem. We need to make incentive discovery, utility, compliance, and reporting easy and accessible—regardless of the complexity, jurisdiction, or trade. In the end, we’re right here to make sure that no alternative is misplaced, no compliance is missed, and each greenback of public funding does the work it was meant to do.
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