By Noah Levine, International Head of Media and Promoting GTM, Databricks
You don’t want a futurist to inform you Knowledge and AI is radically altering the media and promoting {industry}. You’ll be able to see it in your income, budgets, timelines, and workflows.
It’s in the way in which promoting campaigns are deliberate, optimized and price range is allotted. It’s within the artistic itself. It’s within the information infrastructure buzzing beneath the world’s largest platforms, streamers, publishers, advert tech, information, measurement. Whether or not you’re a platform,a streamer, a writer, an company, advert tech, information supplier, or measurement supplier likelihood is you’re someplace between experimentation and full-on transformation.
This is the reason I’m genuinely excited for Knowledge + AI Summit 2025, occurring June 9–12 in San Francisco. As a result of this 12 months, the conversations really feel totally different. We’ve moved past the hype cycle. Now it’s about how organizations really operationalize AI, together with machine studying, at scale, to combine prediction and GenAI into your merchandise and choices to greatest navigate this second of alternative and alter.
What We’re Speaking About in 2025
The stakes are actual. Fragmented audiences, identification challenges, elevated competitors, and the sheer tempo of content material creation are forcing firms to rethink how they function. Essentially the most bold ones are asking:
What if we might predict viewers curiosity and intent to holistically join content material and promoting at scale?
And those getting there quickest are doing three issues very well:
- Capturing and unifying their information throughout silos
- Making use of AI on to choice factors— to foretell actions and outcomes, to affect funding in artistic and media, yielding superior monetization and viewers experiences
- Doing all of it with a watch towards privateness, interoperability, flexibility, scalability and management
At Databricks, we’re seeing media and promoting clients transfer from remoted innovation pockets to coordinated AI-native working fashions. That shift is the actual story. It’s what you’ll hear straight from the manufacturers, engineers, and executives constructing that future at Summit.
A Preview of the Media & Promoting Expertise
We’ve constructed out an distinctive agenda for the Media & Promoting {industry} monitor—grounded in what actual groups are doing proper now with the Databricks Knowledge Intelligence Platform.
Right here’s a style of what’s in retailer:
Trade Discussion board (Tuesday, June 10 @ 4PM PT)
Hear straight from {industry} leaders from Integral Advert Science, Publicis Groupe, NBCUniversal, IPG Acxiom, and Fox Leisure who’re tackling essentially the most urgent points in our {industry}:
- How does Knowledge + AI allow organizations to remodel and compete extra successfully
- Perceive the alternatives Databricks creates for innovation and scale
- Find out about the place the {industry} is immediately and the place it’s going subsequent
You’ll depart with a clearer image of how high Media & Promoting enterprises are doing extra with much less—with out dropping their edge. Session ›
Periods Price Prioritizing
In the event you’re in search of proof that AI is already driving measurable impression in media and promoting, these are the periods I’d find time for. Every one highlights how actual organizations are making use of information and AI to unravel industry-specific issues—at scale, and in manufacturing.
How Advert Tech Runs on Databricks
Trendy advert tech platforms are evolving quick, and lots of of them are doing it on Databricks. This session explores how main gamers together with Magnite, LG Advertisements, MiQ, and Publicis Influential are driving transformational change for the market and delivering real-time insights and outcomes for his or her clients. It’s a fantastic look into the use instances and the outcomes they drive behind high-volume, always-on techniques powering the worldwide advert ecosystem. Session ›
How Adobe Leverages Agentic AI to Energy their Knowledge Provide Chains
This session takes you contained in the rising world of agentic techniques, the place AI brokers are managing and optimizing media information pipelines with out human intervention. From content material ingestion to marketing campaign execution, find out how groups are automating operational selections to scale back friction and speed up supply. Session ›
West Media: Inside Their AI Manufacturing facility
Seven West Media is rethinking how AI will get deployed throughout a large-scale media group. On this session, you’ll hear how they constructed a centralized “AI manufacturing facility” to assist the whole lot from newsroom intelligence to promoting yield optimization—making AI extra repeatable, scalable, and cost-effective throughout groups. Session ›
Disney’s Medallion Journey
Get a firsthand have a look at how Disney is implementing a medallion structure to deliver consistency, governance, and scalability to their information basis. The session covers how this mannequin helps trusted analytics and AI use instances throughout enterprise models, from content material planning to shopper engagement. Session ›
Privateness-Compliant TV Insights
Viewers measurement is evolving… find out how Comcast FreeWheel is supporting innovation on this session.. Learn the way media firms are utilizing clear room applied sciences and Delta Sharing to investigate TV viewership information whereas sustaining privateness and compliance. It’s a real-world instance of the best way to construct perception pipelines that meet each enterprise and regulatory calls for. Session ›
AI Powering Epsilon’s Identification Technique: Unified Advertising Platform on Databricks
Hear how Epsilon Knowledge Administration migrated Epsilon’s distinctive, AI-powered advertising and marketing identification answer from multi-petabyte on-prem Hadoop and information warehouse techniques to a unified Databricks Lakehouse platform. This transition enabled Epsilon to additional scale its Resolution Sciences answer and allow new cloud-based AI analysis capabilities on time and inside price range, with out being bottlenecked by the useful resource constraints of on-prem techniques. Session ›
Inscape Sensible TV Knowledge: Unlocking Consumption and Aggressive Intelligence
Unlock strategic benefits with VIZIO’s Inscape linear TV and streaming viewership information, now readily accessible within the Databricks market. This complete, real-time dataset permits versatile integrations and safe sharing, best for measuring incremental streaming attain and performing ROI analyses with 1st/third get together information. Be a part of the session to find the best way to leverage Inscape information, together with aggressive share-of-voice evaluation, for actionable insights. Session ›
How the Texas Rangers Use a Unified Knowledge Platform to Drive World Class Baseball Analytics
Do not miss this session the place we exhibit how the Texas Rangers baseball crew is staying one step forward of the competitors by going again to the fundamentals. After implementing a contemporary information technique with Databricks and winnng the 2023 World Sequence the remainder of the league rapidly adopted swimsuit. Now greater than ever, information and AI are a central pillar of each baseball crew’s technique driving profound insights into participant efficiency and sport dynamics. Session ›
Utilizing Clear Rooms for Privateness-Centric Knowledge Collaboration
Databricks Clear Rooms make privacy-safe collaboration doable for information, analytics, and AI — throughout clouds and platforms. Constructed on Delta Sharing, Clear Rooms allow organizations to securely share and analyze information collectively in a ruled, remoted atmosphere — with out ever exposing uncooked information. Session ›
Go to Us on the Expo Ground
We’ll be demoing actual Media & Promoting use instances within the Trade Lounge together with AI powered: media planning, Advert Gross sales Analytics & Dashboards, Viewers Activation, Promoting Inventive Era, Geospatial Site visitors Evaluation, and extra. Swing by, meet the crew, and see how the options come collectively in observe.
If You’re Coming to Study, Lead, or Get Unstuck—This Is the Week
In the event you’re already deep into AI ops, this can be a probability to match notes and push the envelope. In the event you’re earlier within the journey, it’s the most effective place to search out out what works and what doesn’t, with out the buzzwords.
Hope to see you in SF. Convey your questions. Convey your skeptics. Convey your curiosity.
