German ecommerce large Kaufland has launched its market in France. It’s the sixth nation the place {the marketplace} is lively. Clients within the nation can now order over three million objects, from greater than 6,400 classes on the platform.
Kaufland is a hypermarket chain from Germany, which is a part of the Schwarz Group. Final yr, it expanded into Austria. In April this yr, it already introduced two upcoming launches in Italy and France. Now, it has realized the primary launch of the yr, in France. The launch in Italy is scheduled for late summer time.
Facilitating cross-border gross sales
French sellers can use the Kaufland platform to promote their merchandise domestically, in addition to cross-border. They will now attain 81 million on-line prospects in Germany, the Czech Republic, Slovakia, Poland and Austria. The platform gives companies like the interpretation of product knowledge and authorized texts, or private retailer help to make cross-border promoting simpler.
Nearly 3,000 French retailers have signed up for the platform
In France alone, already 2,800 on-line sellers have signed up. Kaufland expects to have the ability to attain 37 million potential on-line prospects in France, and 22 million in Italy. That may carry the overall reachable web shoppers with Kaufland to round 140 million.
‘Nice curiosity amongst French retailers’
Based on the corporate, there are already 13,000 retailers promoting on the Kaufland market throughout Europe. “There may be nice curiosity amongst each French and worldwide retailers in providing their merchandise on our new Kaufland market in France”, says Gerald Schönbucher, CEO of Kauland e-commerce.
‘We need to turn into the highest European platform for French on-line sellers’
“French prospects will achieve entry to thousands and thousands of recent gives and new product ranges. Our aim is to supply prospects with a product vary much like that out there in Germany, the place 45 million objects are already out there. We additionally need to turn into the highest European platform for French retailers within the nation, permitting them to promote their merchandise simply, conveniently, and efficiently each nationally and internationally.”
