Kaufland will open its market to shoppers in France and Italy by the tip of the summer season. “We’re the choice to world ecommerce giants, from Europe for Europe. With that purpose in thoughts, we are actually taking the following two steps – actually not the final”, in response to Gerald Schönbucher, CEO of Kaufland e-commerce.
With this enlargement, {the marketplace} might be lively in seven European international locations. For its internationalization technique, the corporate is utilizing its “all-in-one answer Kaufland International Market”.
Kaufland Market
Kaufland, initially a hypermarket chain in Germany, launched its market 4 years in the past, shortly after its proprietor the Schwarz Group acquired Actual.de. The platform expanded to Slovakia and the Czech Republic in 2023, adopted by Austria and Poland final 12 months.
This summer season, two main markets might be added: “With France and Italy, we’re getting into the third- and fourth-largest ecommerce markets in Europe”, Schönbucher explains. “Their spectacular ecommerce turnover provides us the chance to grow to be the biggest European on-line platform.”
‘We are able to grow to be Europe’s largest platform’
Kaufland is positioning itself explicitly as a European various to broad marketplaces from different continents, together with Amazon, Alibaba, and the quickly increasing Temu.
‘Safety assured’
Kaufland emphasizes its strict compliance with European rules and ensures knowledge and product security for its clients. Schönbucher states: “Our dedication to high quality and integrity ensures that our clients can store with peace of thoughts, and that our retailers can promote efficiently.”
To meet up with dominant platforms, Kaufland – a sister firm of Lidl – nonetheless has an extended highway forward. The corporate studies 7.85 p.c gross merchandise worth progress in 2024 throughout all market international locations, with out mentioning particular quantities.
Cross-border achievement
Earlier this 12 months, Kaufland determined to discontinue Success by Kaufland (FBK). The platform is now working with a world multichannel various, “even higher tailor-made to the wants of our retailers and the circumstances of worldwide ecommerce, enabling extra profitable and sustainable worldwide progress”.
