Apple has as soon as once more claimed the highest spot because the world’s Most worthy model, with Kantar estimating its price at a staggering $1.29 trillion— 12% of the worth of the whole prime 100 record.
In line with Kantar’s twentieth annual BrandZ report, Apple stays essentially the most worthwhile model for the fourth 12 months working. Kantar has assigned a considerably nebulous brand-only greenback quantity of almost $1.3 trillion — roughly 28% progress year-over-year.
Rounding out the highest 5 had been the same old suspects. The 2025 rankings are as follows:
- Apple, price $1.29 trillion
- Google, price $944.1 billion
- Microsoft, price $884.8 billion
- Amazon, price $866.1 billion
- Nvidia, price $509.4 billion
Kantar values the International High 100 manufacturers at $10.7 trillion. This determine would imply that Apple makes up a full 12% of the full worth
It isn’t solely clear how Kantar calculates these values. In accordance to Kantar, it is a three-step course of that makes use of the monetary worth and model contribution to find out the model worth.
Picture Credit score: Kantar
It then strips away earnings generated by tangible belongings and ranks the corporate based mostly on its intangible belongings. Intangible belongings embrace issues like software program licenses, patents, and “the model”.
Lastly, they filter out any earnings that may’t be straight attributed to the model. Primarily, it is an entire lot of hypothesis.
That being mentioned, the methodology is identical for all corporations, so there could also be one thing to be gleaned from it.
