Kantar’s BrandZ report for 2025 topped Apple because the world’s most beneficial model. Cupertino is now valued at $1.29 trillion, which represents a 28% year-on-year progress for its model worth. Kantar makes use of a proprietary three-step course of to calculate model values, with the ensuing determine being based mostly on client perceptions and monetary efficiency.
Apple is the world’s most beneficial model for the third yr in a row and the primary to surpass the $1 billion model worth mark. Google ($944.1 billion) and Microsoft ($884.8 billion) spherical out the top-three manufacturers by worth. Amazon ($866.1 billion) and Nvidia ($509.4 billion) are among the many prime 5.
Kantar most beneficial world manufacturers of 2025
Huawei is #39 on the checklist, Qualcomm’s Snapdragon model slots in at #38, Samsung is right down to #78, whereas Xiaomi is #96. Nvidia, Huawei, Xiaomi and Instagram are among the many prime risers in model worth this yr, every attaining over 100% model worth progress.
OpenAI’s ChatGPT at #60 is the very best new entry within the rankings. India’s Airtel was the fastest-growing telecom model. Kantar’s newest report estimates that the worldwide prime 100 manufacturers are actually valued at a mixed $10.7 billion.
