Jamie Lee Curtis is the most recent movie star to name consideration to rip-off adverts on Fb and Instagram that use AI-manipulated video to hawk sketchy merchandise. Curtis additionally seems to have encountered one other problem acquainted to many Fb customers: struggling to get the corporate’s consideration.
In posts on Fb and Instagram, the actress requested Mark Zuckerberg to intervene to cease the unfold of a “completely AI pretend industrial” of her. “My title is Jamie Lee Curtis and I’ve gone by way of each correct channel to ask you and your staff to take down this completely AI pretend industrial for some bullshit that I did not authorize, conform to or endorse,” she wrote. The put up additionally included screenshots of the Meta CEO’s Instagram — Zuckerberg apparently would not comply with Curtis — and a screenshot from the rip-off advert.
“If I’ve a model in addition to being an actor and writer it’s that I’m recognized for telling the reality and saying it like it’s and for having integrity and this use of my pictures … with new, pretend phrases put in my mouth, diminishes my alternatives to really communicate my fact,” she wrote. “I have been advised that if I ask you straight, perhaps you’ll encourage your staff to police it and take away it.”
It is not clear what the video, which appeared to depend on manipulated footage from an interview Curtis did with MSNBC, was meant to advertise. Curtis shared a display seize with textual content that mentioned “I might need everybody affected by.” However Curtis is way from the primary movie star to get caught up in such a rip-off.
Earlier this 12 months, Engadget reported that dozens of Fb pages had been utilizing AI tech to control movies of Elon Musk and different celebrities with the intention to promote pretend cures for diabetes. Lots of these clips used comparable phrasing, corresponding to “If I had been to die tomorrow, I might need each diabetic, together with you, to know this.”
The rise of low cost and available AI instruments have made it comparatively straightforward for scammers to impersonate celebrities to promote sketchy merchandise or promote different schemes. Final 12 months, Tom Hanks warned his followers about adverts “selling miracle cures and surprise medication” utilizing his title and voice. He mentioned the adverts had been made “fraudulently” with the assistance of AI.
Johnny Depp additionally warned his followers about AI-enabled impersonators. “Immediately, AI can create the phantasm of my face and voice,” he wrote. “Scammers might look and sound similar to the actual me.”
A spokesperson for Meta mentioned the corporate was eradicating the video flagged by Curtis for violating its insurance policies however declined to remark additional. The corporate mentioned final 12 months it was cracking down on “celeb bait” scams, however hasn’t disclosed what number of celebrities or public figures are taking part in this system which depends on facial recognition know-how.
In a touch upon her Instagram put up, Curtis confirmed that she did finally get Meta’s consideration. “IT WORKED! YAY INTERNET! SHAME HAS IT’S VALUE! THANKS ALL WHO CHIMED IN AND HELPED RECTIFY!”
