General, on-line sellers in Italy appear happy with the digital companies they use. Nevertheless, in any analyzed space, the diploma of satisfaction doesn’t attain larger than 80 %. This means that there’s nonetheless room for enchancment, or new operators within the Italian market.
These information come from the most recent analysis by Casaleggio Associati, a digital consultancy company in Italy. The report, referred to as ‘The companions of Ecommerce corporations’ analyzes companions and companies that’s utilized by corporations that function in ecommerce in Italy.
Sellers particularly happy with fee programs
In keeping with the report, fee programs had been rated with a median satisfaction stage of 80 %. This was a powerful improve in comparison with final 12 months, when it was rated with 71 %. Ecommerce platforms observe in second place, with a median satisfaction fee of 69 %. Revolutionary applied sciences are in final place, with 37 %.
Causes to decide on new suppliers
On-line retailers point out that they select new suppliers or service suppliers when they should scale or tackle new enterprise wants (45 %). The necessity for brand new options or companies was cited by 44 %. Wanting to enhance worth for cash can be typically talked about (44 %).
At the least 69% of sellers plan to put money into revolutionary applied sciences within the subsequent 12 months
As revolutionary applied sciences rank the bottom by way of satisfaction, ecommerce managers have said that they plan to take a position on this space. A big majority (69 %) plan to take action, which is consistent with final 12 months. Retailers additionally plan to put money into ecommerce platforms (56 %) and promoting companies (55 %).
Clarifying which options show only
“We analyzed over 1,600 options adopted by the highest 11,000 Italian retailers, additionally evaluating the monetary outcomes of particular person corporations”, explains Davide Casaleggio, President of Casaleggio Associati. “Usually, the distinction between revenues and EBITDA of companies, even these in the identical sector, is set by the applied sciences and companions chosen. With this analysis, we aimed to make clear which options show only in numerous market segments.”
