On-line gross sales reached a complete of 85.4 billion euros in Italy final yr. In comparison with a yr earlier, this is a rise of 6 %. Most of that income got here from the net gross sales by firms within the sector Journey and Tourism.
These knowledge come from the 19th annual report about ecommerce in Italy by Casaleggio Associati. This can be a digital consultancy company. In 2023, in response to their their earlier report, on-line gross sales in Italy reached an estimated 80.55 billion euros.
Greater than 21.8 billion euros spent on-line in journey
In response to the most recent research, the sector Journey and Tourism generated an estimated on-line worth of greater than 21.8 billion euros final yr. It was adopted by marketplaces, which generated 14.8 billion euros. Leisure got here in third place, with a income of 13.4 billion euros. Trend, Playing and Meals adopted.
Use of AI is rising
In response to the researchers, on-line sellers in Italy are more and more utilizing AI. They’ve applied these instruments for translations, automated product content material creation, knowledge evaluation and forecasting, and personalization.
‘The problem for 2025 will probably be: creating new worth by way of these applied sciences, transferring past operational effectivity’
“2024 was the yr firms actually started to know how one can use Synthetic Intelligence inside their inner processes, discovering an actual revolution”, defined Davide Casaleggio, president of Casaleggio Associati. “The problem for 2025 will probably be to create new worth by way of these applied sciences, transferring past operational effectivity.”
14% of Italian shops offered to Germany and France
The analysis additionally confirmed that implementing AI has helped Italian on-line in rising their cross-border gross sales. Not less than 14 % of the retailers that had been taken under consideration within the evaluation offered objects to prospects in France and Germany. And Spain (12 %), the Netherlands (9 %), the UK (8 %), Switzerland and the US (each 8 %) had been additionally reached by Italian on-line shops.
