Once you consider social media, you may image viral TikTok dances or humorous memes on X. Within the enterprise realm, you may envision shopper manufacturers seizing trends-or creating them. Nevertheless, for B2B entrepreneurs, social media won’t instantly stand out as an important a part of the advertising toolkit. But, overlooking it might imply lacking important alternatives.
In at the moment’s advertising panorama, 83% of B2B consumers require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to develop model consciousness or appeal to new prospects on a price range, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has developed from a “nice-to-have” to a “need-to-have” instrument for constructing model fame.
Crafting a social media technique, nonetheless, isn’t any easy activity—it requires curating content material, scheduling posts, and analyzing channels. Consultants counsel posting wherever from as soon as every week to a number of occasions day by day, relying on the platform.² So, how are you going to successfully handle this quantity?
Stream social content material with Cisco Advertising and marketing Velocity
Enter Cisco Advertising and marketing Velocity (MV), an award-winning co-marketing platform out there solely to our Cisco companions. MV provides a social stream function, permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be mechanically revealed to your accounts.
MV acts as your social strategist, managing publish quantity via auto-publishing or supplying you with the choice to approve and customise posts. You may tailor your focus by choosing particular subjects, areas, and even languages. For extra insights on this function, try our coaching assets.
Social media as demand technology in Cisco Advertising and marketing Velocity
Past constructing model fame, social media performs a crucial function in demand technology— the truth is, 54% of B2B entrepreneurs generate leads via social media platforms.³ It’s a necessary instrument throughout the higher funnel phases, the place informative content material can increase purchaser consciousness and curiosity.
Visible storytelling has change into particularly necessary, with short-form movies and pictures delivering the highest ROI for almost half of entrepreneurs.⁴ Cisco Advertising and marketing Velocity can assist companions take full benefit of those developments.
For instance, our AI-Prepared Information Heart companion marketing campaign is designed to draw new prospects via Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embody curated posts, participating social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these belongings to spice up visibility and join with their target market extra successfully.
Observe social metrics in Cisco Advertising and marketing Velocity
We additionally ought to always remember—analytics full the image. With Cisco Advertising and marketing Velocity, companions achieve entry to social dashboards to trace and optimize their social media efforts. These dashboards permit you to analyze efficiency information, refine methods, and make data-driven selections for future campaigns.
All in all, managing social media could be a important funding, usually starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Happily, Cisco companions achieve entry to Advertising and marketing Velocity’s complete social media administration instruments—at no further price.
From automating content material to monitoring metrics, Cisco Advertising and marketing Velocity simplifies the complexities of social media administration, serving to companions save time, scale back prices, and obtain measurable outcomes.
Discover Advertising and marketing Velocity’s social media capabilities at the moment to remodel your advertising method.
For added coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
[1] 2024 Digitalzone B2B Purchaser Beat, Particular Version
[2] Hootsuite, https://weblog.hootsuite.com/how-often-to-post-on-social-media/
[3] Optin Monster, https://optinmonster.com/social-selling-statistics/
[4] Hubspot, 2025 Hubspot State of Advertising and marketing Report
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