In case you grew up within the late Nineties or early 2000s, you possible keep in mind SoBe drinks. Their lizard emblem, glass bottles, and daring flavors like Lizard Gas and Inexperienced Tea gained many followers.
In recent times, although, cabinets have seemed empty—elevating the query: Is SoBe discontinued?
The brief reply: not utterly. Many flavors are gone, however the model itself has not been absolutely discontinued. That mentioned, discovering SoBe at present is tougher than ever.
This information reveals you the present standing of SoBe, which drinks are nonetheless round, and—most significantly—The place to Purchase SoBe Drinks within the USA.
What Occurred to SoBe Drinks?
SoBe, brief for South Seashore Beverage Firm, began in 1996 with a deal with herbal-infused teas, juices, and power drinks. Its edgy branding (the lizard emblem, funky names like Lizard Gas), mixed with quirky glass bottles, made it stand out in a rising “different beverage” market.
Why Was SoBe Offered to PepsiCo?
By the late Nineties, SoBe was not only a small startup with a lizard emblem. It had turn into one of many fastest-growing drink manufacturers within the U.S. You may discover SoBe on faculty campuses, in nook shops, and in supermarkets. Followers beloved its teas, juices, and natural blends.
However development had limits. The South Seashore Beverage Firm, primarily based in Connecticut, didn’t have the facility to ship drinks nationwide.
That’s the place PepsiCo got here in. In 2000, Pepsi purchased SoBe for about $370 million. The deal confirmed how significantly huge firms seen the “practical drinks” development. On the time, extra individuals have been turning away from sodas and in search of drinks with well being advantages—flavored teas, vitamin waters, and power blends.
For Pepsi, SoBe was a fast technique to leap into that market. For SoBe’s founders, Pepsi supplied an enormous distribution system that might put their drinks in almost each fuel station and grocery retailer in America.
The sale wasn’t a failure. It was a sensible partnership that pushed SoBe from cult favourite to mainstream model.
Why Did PepsiCo Cut back Manufacturing Later?
A decade later, SoBe’s path seemed very completely different. PepsiCo gave the model a robust begin, however curiosity light over time.
One purpose was competitors inside Pepsi itself. Large names like Gatorade, Lipton Iced Tea, Bubly, and Propel offered much better. When shelf house and advert cash have been divided, these stronger manufacturers got here first.
On the similar time, buyer tastes modified. By the 2010s, individuals wished drinks with much less sugar and fewer synthetic elements. SoBe as soon as seemed like a wholesome alternative, however its Elixirs and Lifewaters typically had 40–60 grams of sugar. That clashed with the brand new well being development.
Shops additionally performed a task. Retailers solely preserve merchandise that promote shortly. As SoBe gross sales slowed, shops changed it with newer manufacturers.
The end result? PepsiCo in the reduction of manufacturing. Fewer flavors have been made, and SoBe grew to become tougher to search out. Pepsi by no means mentioned the model was gone, however by specializing in different drinks, it let SoBe fade into the background.
Did SoBe Lose Its Recognition?
Sure. And it wasn’t only one purpose.
At first, SoBe felt edgy and enjoyable in comparison with common sodas. However the identical issues that made it stand out later held it again.
Well being-conscious customers started checking diet labels. SoBe’s excessive sugar stood out as an issue. Whereas new manufacturers promoted “zero sugar” or “natural” drinks, SoBe’s recipes didn’t change quick sufficient.
PepsiCo additionally in the reduction of on SoBe’s advertisements and promotions. With much less advertising and marketing, the model slipped from view.
On the similar time, rivals like Vitaminwater, Bai, LaCroix, and kombucha manufacturers grabbed consideration. They introduced recent concepts, stylish advertising and marketing, and a wellness picture that appealed to youthful patrons.
SoBe, as soon as a pacesetter within the “practical drink” development, slowly grew to become a nostalgic model from the previous.
Who Nonetheless Seems to be for SoBe Drinks Right this moment?
Even with its decline, SoBe nonetheless has loyal followers. You’ll be able to see this in on-line boards, social media teams, and even resale websites.
Many Millennials and Gen Xers grew up shopping for SoBe from merchandising machines or fuel stations. For them, consuming SoBe is much less about thirst and extra about reliving their youth.
Collectors additionally chase uncommon bottles and discontinued flavors. They see SoBe as a chunk of beverage historical past.
Some different drink followers nonetheless take pleasure in SoBe’s odd flavors and natural blends, even when they’re tougher to search out. And in some locations—particularly in components of the Midwest and Southeast—you should still spot SoBe in small groceries or native comfort shops.
In these areas, common patrons preserve choosing it up. Because of them, SoBe has by no means absolutely disappeared.
Is SoBe Formally Discontinued?
No—SoBe has not been formally discontinued. However the actuality is extra sophisticated:
- PepsiCo has scaled again manufacturing.
- Many flavors are discontinued, leaving solely a handful.
- Regional distribution makes availability hit and miss.
This explains why one particular person should still spot SoBe Elixirs at a neighborhood fuel station, whereas others can’t discover a single bottle nationwide.
What SoBe Drinks Are Nonetheless Offered within the USA (2025 Replace)
Whereas dozens of SoBe flavors as soon as existed, just a few stay sporadically accessible at present. Most are discovered via on-line retailers or in restricted retailer places.
Right here’s a snapshot of SoBe’s standing:
| Taste | Standing (2025) | The place to Purchase |
| SoBe Elixir – Tsunami | Discontinued | N/A |
| SoBe Elixir – Black & Blue Berry | Restricted Availability | Amazon, eBay (resellers) |
| SoBe Elixir – Citrus Vitality | Restricted Availability | Walmart (choose areas), Amazon |
| SoBe Lifewater – Yumberry Pomegranate | Discontinued | N/A |
| SoBe Inexperienced Tea | Uncommon however typically discovered | Comfort shops, Amazon |
| SoBe Elixir – Orange Carrot | Discontinued | N/A |
Be aware: Inventory modifications typically. Resellers typically provide previous bottles at inflated costs, so verify expiration dates earlier than shopping for on-line.
The place to Purchase SoBe Drinks Now
Discovering SoBe drinks at present feels much less like grabbing a soda on the nook retailer and extra like a nostalgic treasure hunt. The excellent news? You’ll be able to nonetheless purchase SoBe — however availability relies upon closely on the place you store and which taste you need. Right here’s essentially the most up-to-date information on the place to purchase SoBe drinks now and what you’ll be able to anticipate to pay.
On-line Retailers: The Most Dependable Supply
In case you don’t need to waste time driving from retailer to retailer, on-line marketplaces are the surest technique to get SoBe drinks.
- Amazon – Typically lists multipacks of SoBe Inexperienced Tea and Citrus Vitality. Count on $25–$40 per 12-pack relying on rarity.
- Walmart.com – Often restocks SoBe Citrus Vitality and Inexperienced Tea. Costs are nearer to retail: $1.50–$2.00 per bottle.
- eBay – A hotspot for discontinued or uncommon flavors. Collectors typically record previous bottles at $8–$12 per bottle. At all times verify expiration dates.
✅ Finest for: Dependable entry and uncommon flavors.
❌ Downside: Costs will be double or triple retail.
Grocery & Comfort Shops: Regional Availability
Some chains nonetheless inventory SoBe drinks in restricted areas, although availability is inconsistent.
- Northeast (Connecticut, New York space) – Reported sightings of SoBe Elixir Citrus Vitality and Liz Blizz Pina Colada in small groceries.
- Midwest (Nebraska, Wisconsin) – Reddit customers notice occasional Inexperienced Tea and Citrus Vitality bottles in fuel stations or mom-and-pop outlets.
- West Coast / Massive Metro Areas (Los Angeles, Seattle) – Very restricted inventory; uncommon finds normally by way of Instacart listings.
Worth Vary in Shops: Usually $1.25–$2.49 per 20-oz bottle, making this the most cost effective choice for those who’re fortunate sufficient to search out them.
✅ Finest for: Regular retail pricing.
❌ Downside: Hit and miss relying on area.
Wholesale Golf equipment & Specialty Shops
- Costco / Sam’s Membership – Not often inventory SoBe, however after they do, you’ll discover bulk packs for $12–$16 per 12-pack (greatest per-bottle worth).
- Well being & Pure Meals Shops – Often carry older SoBe Lifewater or vitamin-infused variants. Count on premium pricing.
SoBe Drinks Worth Comparability (2025)
| Retailer | Availability | Worth Vary | Notes |
| Amazon | Most constant (Inexperienced Tea, Citrus) | $25–$40 per 12-pack | Increased as a consequence of reseller markups |
| Walmart.com | Restricted restocks | $1.50–$2.00 per bottle | Finest mainstream choice when in inventory |
| eBay | Uncommon/discontinued flavors | $8–$12 per bottle | Collector’s market, verify expiration dates |
| 7-Eleven | Occasional Inexperienced Tea/Citrus | $1.99–$2.49 per bottle | Availability varies by location |
| Costco/Sam’s | Very uncommon bulk packs | $12–$16 per 12-pack | Finest worth for those who discover them |
The place You’ll Have the Finest Luck
- On-line (Amazon, Walmart.com) → Finest guess for many patrons.
- Native comfort shops within the Midwest/Northeast → Likelihood of discovering single bottles at regular costs.
- Wholesale golf equipment → Uncommon, however unbeatable for those who bump into bulk packs.
Backside line: If you would like SoBe drinks now, begin on-line. In case you’re chasing nostalgia in-store, focus your search on smaller markets moderately than huge coastal cities.
Why Is SoBe Laborious to Discover?
SoBe’s decline will be traced to a number of elements:
- Altering Client Preferences – Well being-conscious patrons shifted towards low-sugar, practical drinks like Bai, Trace, and Vitaminwater.
- PepsiCo’s Priorities – The corporate invested extra closely in manufacturers like Gatorade, Lipton, and Bubly.
- Regional Provide Points – Distribution contracts differ, making SoBe extra frequent in some states than others.
- Retail Shelf Wars – Large chains give more room to fast-selling drinks, leaving SoBe squeezed out.
Well being and Diet: Ought to You Nonetheless Drink SoBe?
SoBe was initially marketed as a “better-for-you” different, with natural blends and nutritional vitamins. However in comparison with at present’s well being requirements, many SoBe drinks are excessive in sugar.
- Energy per bottle: Typically 130–250.
- Sugar content material: As much as 60g per bottle in some flavors.
- Synthetic components: Current in lots of formulation.
Backside line: SoBe is extra of a nostalgic deal with than a day by day well being drink. In case you’re looking for hydration with fewer energy, options like Vitaminwater Zero, Bai, or infused water could also be higher decisions.
Options to SoBe Drinks If You Can’t Discover Them
If SoBe has disappeared out of your space, listed below are comparable choices:
- Vitaminwater – Comparable fruit flavors, added nutritional vitamins.
- Bai Antioxidant Water – Low-calorie, unique fruit blends.
- Trace Water – Infused water with refined pure taste.
- BodyArmor Lyte – Hydration-focused, with electrolytes and coconut water.
- DIY Infused Water – Add fruit slices, cucumber, or herbs for a recent different.
FAQs About SoBe Drinks
Is SoBe discontinued in 2025?
No, however most flavors are discontinued and availability may be very restricted.
Can you continue to purchase SoBe Inexperienced Tea?
Sure, however it’s uncommon—normally on-line or in comfort shops.
Why are SoBe drinks so costly on-line?
Due to low provide and excessive nostalgia demand, resellers mark up costs.
What occurred to SoBe Lifewater?
It was phased out as Pepsi targeted on different flavored water manufacturers.
Conclusion
SoBe isn’t formally gone, however it’s removed from its glory days. Most flavors have been discontinued, and what’s left is troublesome to search out outdoors of on-line marketplaces or choose shops.
In case you’re a longtime fan, your greatest guess is Amazon or Walmart’s on-line retailer. For individuals who miss the flavour however need one thing extra accessible (and more healthy), options like Bai, Vitaminwater, or DIY fruit-infused water would be the subsequent smartest thing.
For now, SoBe stays a nostalgic drink that refuses to utterly disappear. And who is aware of—possibly someday, it’ll make a comeback.
