CIRP simply revealed US gross sales knowledge for the iPhone in Q1, together with a breakdown of how every totally different iPhone 16 mannequin is performing. There are winners and losers, and even the primary iPhone 16e knowledge. The shock loser of the bunch? The iPhone 16 Professional.
CIRP reveals base iPhone 16 is swaying potential 16 Professional clients
Michael Levin and Josh Lowitz write at CIRP:
The combination of the unique 4 iPhone 16 fashions shifted. The iPhone 16 Professional and Professional Max collectively accounted for 38% of iPhone gross sales within the quarter, down from the 45% share for the equally positioned iPhone 15 Professional and Professional Max one 12 months in the past. The iPhone 16 Plus matched its iPhone 15 Plus predecessor’s share final 12 months. The fundamental iPhone 16 gained considerably, with 20% of recent US iPhone unit gross sales, in comparison with solely 14% for the iPhone 15 in the identical quarter final 12 months.
Why did the 16 Professional fashions dip a lot? Diving deeper into the information, issues are fairly clear.
Whereas the iPhone 16 Professional Max nonetheless carried out practically in addition to its predecessor, the smaller iPhone 16 Professional noticed an enormous dip.
- iPhone 15 Professional: 22% of gross sales in final 12 months’s Q1
- iPhone 16 Professional: solely 17% of gross sales this 12 months
Wanting on the full chart, it’s not too tough to discern what occurred.
Far more than final 12 months, lots of consumers opted for the cheaper base mannequin this quarter.
iPhone 16 gross sales accounted for 20% market share, whereas final 12 months the iPhone 15 managed solely 14%.
Apple’s efforts to make its base mannequin extra compelling clearly labored.
That is perhaps seen as a loss, since theoretically these consumers may need splurged for the costlier iPhone 16 Professional.
However with the introduction of iPhone 16e, Apple needed to take a calculated danger. It wanted to improve the bottom mannequin sufficient that it’s differentiated from the brand new price range possibility.
I’m particularly eager to see what occurs to the Professional line later this 12 months, after the iPhone 17 Air presumably wins customers over.
What are your takeaways from Apple’s Q1 iPhone 16 Professional and different gross sales? Tell us within the feedback.
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