Hyundai Pushes Hydrogen Automobiles In Japan 😂

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It seems that Japan remains to be obsessive about the concept of a hydrogen economic system, and a few automakers proceed to faux — of idiot themselves with the notion — that hydrogen gasoline cell automobiles have a future. Hyundai is one which, actually, surprises me. The corporate looks as if it most has its head on straight. It has been a frontrunner in creating environment friendly, succesful battery-electric autos with strong tech. Earlier than all of that, it scaled up for many years from a small model to one of many largest on this planet. But it surely continues to spend cash on a nonsensical hydrogen gasoline cell automobile program that’s, clearly, going nowhere.

Japan Mobility Present 2025 is underway, and what higher place to pump up the hydrogen hype once more than in Japan, the nation that has been the most important proponent (amongst many proponents) of a hypothetical hydrogen economic system. So, slightly than specializing in a battery electrical automobile, that is the title of the press launch Hyundai put out at present: “Hyundai Motor Showcases Hydrogen Management at Japan Mobility Present 2025 with All-New NEXO.” Oy. I actually don’t know if we should always giggle or cry.

“Hyundai Motor Firm unveiled the all-new NEXO gasoline cell electrical automobile (FCEV) on the Japan Mobility Present 2025, marking the automobile’s debut in Japan and underscoring the corporate’s dedication to hydrogen innovation and sustainable mobility,” the corporate begins out.

Fortunately, Hyundai additionally has battery-electric autos to focus on and promote. “The all-new NEXO joins Hyundai Motor’s expansive portfolio of electrified autos on show in Tokyo, together with the INSTEROID idea automobile, the award-winning IONIQ 5, and the INSTER Cross,” Hyundai provides. These are all enjoyable, cool, attention-grabbing battery-electric automobiles. Admittedly, although, the INSTEROID idea automobile will not be a shopper automobile and can by no means actually be one.

“Collectively, the lineup highlights Hyundai Motor’s numerous electrification capabilities and dedication to offering revolutionary mobility options to fulfill the calls for of a quickly evolving automotive panorama.” Nicely … that’s debatable.

Notably, although, it appears Hyundai is intent on rising its market presence in Japan, which is notoriously laborious for international automakers to make a lot progress in. Maybe the hydrogen angle is simply all about currying favor there, with the powers that be and the general public at giant. “This yr’s Japan Mobility Present marks Hyundai Motor’s largest public activation within the Japanese market to this point. As a part of its efforts to strengthen market presence, the corporate views the occasion as a strategic alternative to additional develop visibility and have interaction youthful, environmentally aware audiences by its business main electrification applied sciences. Hyundai Motor goals to exhibit its electrification and hydrogen imaginative and prescient in a means that resonates with Japanese customers by its product showcase and immersive experiences.”

“Within the first half of subsequent yr, we plan to introduce the all new NEXO, actively becoming a member of Japan’s electrification motion,” Yoo Seok Chung, Government Vice President at Hyundai Motor Firm, provides. “Moreover, by buyer group actions such because the ‘Hyundai Motor Membership Japan’, we’ll proceed to take heed to our clients’ voices. By increasing exchanges between Korean and Japanese homeowners, we goal to deepen mutual understanding and model experiences between the 2 international locations, establishing ourselves as a very genuine model.”

There’s extra on the hydrogen stuff in there, however I’m simply going to depart it at that.

Good on Hyundai for attempting to make a splash in Japan and get extra market share, particularly within the electrical automobile section.