The tempo of change, because of AI, is breathtaking at CES 2026
CES 2026 is coming shortly. This time round, issues shall be very totally different because of AI. With all of the noise and chaos, simply getting observed shall be more durable than ever. So, how will your organization get observed? This time of yr, my electronic mail is overflowing with invites from numerous firms and senior-level executives for particular and personal conferences in wi-fi, telecom, AI, and extra within the tech world. CES26 is overwhelming.
The query round most senior stage executives is asking is how will they rise above all of the noise and chaos? How will they be seen and heard at CES26 and past within the market amongst rivals?
One technique is specializing in key, highly effective, trade thought leaders
Right now, there are too many various Trade Analysts, influencers, columnists, media and extra. Good firms have all the time had two lists.
One, for the lots. The opposite, is a smaller listing of key people who could be essential to their success, particularly in a loud trade. That is the group each competitor must get near.
This yr, high of thoughts for many firms is Synthetic Intelligence and their position on this subsequent AI revolution. Whereas this expertise has been rising for many years, it has solely simply turn out to be mainstream within the current couple years.
Now, successful on this new space is vital. Nonetheless, most firms and senior stage executives know this, however are blind as to the “how”.
How one can be observed, seen, and heard in noisy and chaotic AI world
Being observed is among the greatest challenges of the AI race. Whereas CES is a superb place to start out in 2026, that does imply being seen and heard over all of the noise, chaos, bulletins and distractions.
Some high-profile firms are main the cost into AI resembling Microsoft, Google, IBM, Meta, NVIDIA, OpenAI, Amazon, Anthropic, Adobe, Alphabet, Palantir Applied sciences, Apple, AWS, Oracle, Tesla, C3.ai, and extra.
Subsequent are all the opposite firms who’re simply as progressive and necessary of their house, however since they don’t have a robust model identify in AI, at that high-level, they discover it very troublesome to be seen and heard.
I do know this is a matter as a result of that’s what senior-level executives inform me about their advertising and marketing. They’re all enthusiastic about their progress, motion, progress and potential progress within the AI house, however they’re having a tricky time getting {the marketplace} to note.
CMO must study and use many new advertising and marketing instruments in AI world
Previously, a very good story all the time attracted buyers, prospects, staff, executives, media consideration and extra.
Not in the present day. Right now, the Chief Advertising and marketing Workplace or CMO must study and use many new instruments which might be obtainable to them. Some will work higher than others, however in the present day is the time to be increasing your imaginative and prescient. Discovering the instruments that work finest to your firm.
As I counsel executives, I all the time ask how they efficiently market in the present day and the way is that totally different from method they did issues yesterday?
All these items woven collectively can create an necessary framework from which an organization can develop.
This yr at CES 26, AI will play a really sturdy position
This yr at CES26, all these firms shall be there, huge and small, recognized and unknown. All of them wish to get observed. They see CES as a possibility. All of them wish to be seen and heard. They wish to be seen as sizzling. They wish to entice buyers, staff and prospects.
So, what’s your technique and plan to perform this aim?
One positive approach to accomplish that is to discover a approach to punch your method onto the radar of {the marketplace} and all its individuals.
How one can entice necessary guests at CES 2026
The issue is that almost all are younger or small, they usually merely should not have any concept entice highly effective guests, to satisfy them, see their expertise, hear their story, and purchase into their imaginative and prescient of the long run and their position in it.
The main focus of each firm at a present like that is to search out one of the simplest ways to punch their method via all of the noise and be discovered. Discovered by prospects, buyers companions staff the media and {the marketplace} on the whole.
If carried out appropriately, CES could be among the finest and most necessary occasions of the yr. That being mentioned, I’m sorry to say most firms should not have a workable plan and let this chance slip via their fingers.
Most firms at CES aren’t profitable at attaining this crucial aim
I’ve realized over a number of many years of attending this present that assembly with so many firms, and studying what works and what doesn’t, and why from their senior executives, is a crucial first step.
There are causes for achievement and for failure. The principle aim after merely being there’s to punch via all of the noise and chaos and to be seen and heard.
Hold that in thoughts with each CES press convention, press launch, after hours occasion, sales space on the ground, the folks you organize to satisfy with and extra. This can be a nice alternative to satisfy the folks you need.
Subsequent, and that is key, you have to use all of the intelligence you collect and type long-term and optimistic relationships with all the important thing people. Some shall be prospects, others shall be within the media, nonetheless others could be what I do as an Trade Analyst and columnist, and a lot extra.
I notice you’ve been planning and strategizing your CES effort for fairly a very long time. Don’t let that actuality blind you to completely understanding what most firms fail to grasp right here.
The subsequent a number of years shall be explosive with AI progress for just some firms. Now could be the time so that you can solidify your identify and model within the thrilling new world we’re leaping into.
