If you pair it with an Search engine optimization software like Moz Professional, you’ll be able to present how optimising a selected web page may result in will increase in visitors, what that visitors would price to serve, and the way a lot income it’s prone to generate. This makes conversations with non-Search engine optimization stakeholders clearer and extra persuasive.
Prioritize work
As soon as you have categorized pages into excessive, medium, low, or internet adverse worth, you may make smarter choices about what to deal with.
Some pages may not drive income, however they eat assets. Eradicating or updating them may lower your expenses. Others may not be prime performers right now, however present clear potential with some funding.
Forecast worth
Forecasting future worth is notoriously troublesome in Search engine optimization, however this mannequin offers you a framework that brings readability.
Utilizing Search engine optimization instruments like Moz Professional, you’ll be able to estimate how a lot further visitors a web page may achieve with higher optimization. From there, it’s only a matter of plugging within the numbers.
