A 12 months in the past, Invoice D’Alessandro and I sat all the way down to file our predictions for 2025. We made calls on every little thing from Trump’s tariff coverage to Google’s search dominance.
A few years, revisiting predictions is a humbling train. We’ve had some absolute stinkers previously—predictions so off-base they’re nearly spectacular of their wrongness.
How did we fare for 2025? Learn on to search out out.
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Prediction #1: Trump = Tariffs + Tax Cuts
My Name: Trump would increase tariffs on China round 10%, and we’d see tax coverage like QBI extension and additional tax cuts.
What Occurred: I acquired the course spot-on, however badly underestimated the magnitude. China tariffs debuted at 150% earlier than settling round 30-40% efficient charges. My “believable 10%” name wasn’t even within the ballpark.
My “believable 10%” name wasn’t even within the ballpark. China tariffs debuted at 150% earlier than settling round 30-40% efficient charges.
On the tax entrance, I nailed it. The Large Stunning Invoice got here by way of with QBI extension and extra business-friendly tax cuts as predicted.
Grade: 8/10. Proper on the traits, incorrect on the size.
#2: Google Exhibits First Actual Weak spot
My Name: Google would drop under 90% search market share for the primary time in 10 years as AI assistants like ChatGPT stole queries.
What Occurred: Google did dip beneath 90% in early 2025—the primary time in a decade they’d fallen under that threshold. For a quick second, it regarded just like the prediction would play out completely.
However Google didn’t roll over. Gemini 3 turned out to be legitimately sturdy, and so they’ve finished a formidable job integrating AI into search. The armor cracked, however they patched it quick.
Grade: 6/10. They stumbled, however recovered quicker than I anticipated.
#3: search engine marketing for AI LLMs Emerges
My Name: A brand new business could be born round rating inside ChatGPT, Claude, and different AI fashions—primarily search engine marketing for big language fashions.
What Occurred: “GEO” (Generative Engine Optimization) is now an actual factor. Horrible identify, however the self-discipline exists. Instruments have launched, consultants are promoting providers, persons are speaking about it at conferences.
Is it groundbreaking? Not but. Most of it nonetheless seems like conventional search engine marketing sporting a masks. However the business has emerged precisely as predicted.
Grade: 10/10. Known as it.
#4: Bitcoin Strategic Reserve
My Name: The US would set up an specific Bitcoin reserve stance and BTC would finish the 12 months round $150K.
What Occurred: We’re protecting seized Bitcoin as an alternative of liquidating it, which is one thing. However we’re not actively shopping for extra for the treasury.
Bitcoin touched $125K—tantalizing near my $150K name—earlier than crashing to round $90K the place it sits immediately.
Half proper on the reserve stance. Approach incorrect on worth.
Grade: 5/10. This one stings.
#5: Nuclear Energy Re-emerges
My Name: Large energy demand from AI knowledge facilities would push nuclear energy again into the highlight as a viable vitality resolution.
What Occurred: 4 govt orders supporting nuclear in Could. World nuclear funding up roughly 10% year-over-year.
This was the most secure wager of my 5 predictions—fairly apparent in the event you had been taking note of AI’s vitality urge for food. However I referred to as it accurately.
Grade: 9/10. Correct, if not significantly daring.
Invoice’s 2025 Predictions
Invoice D’Alessandro has been my partner-in-crime for making predictions for the previous decade. Right here’s a recap and overview of his predictions made a 12 months in the past:
#1: Offshoring Ramps Up, Staffing Mannequin Shifts
Invoice’s Name: The person-in-the-middle staffing company mannequin would give method to conventional placement for worldwide hires. E-commerce manufacturers would more and more rent international-first through direct placement as an alternative of ongoing staffing spreads.
What Occurred: Worldwide-first hiring is totally the default now. Invoice doesn’t know a single entrepreneur who doesn’t rent worldwide first for many roles.
However the man-in-the-middle businesses are nonetheless extracting large earnings. The location mannequin is gaining floor, nevertheless it hasn’t swept the business the way in which Invoice predicted. Motion in the correct course, simply slower than anticipated.
Invoice’s Grade: 50%. Directionally proper, velocity incorrect.
#2: Margins Rise, Advert Prices Increase to Devour Them
Invoice’s Name: AI and offshoring would make groups leaner and elevate margins. However as a result of Meta and Amazon run aggressive auctions, elevated profitability would push up CPAs as sellers bid extra aggressively.
What Occurred: This performed out precisely as predicted. CAC up double digits in 2025. CPMs up double digits throughout Meta and Amazon.
Invoice referred to as this “probably the most sensible enterprise mannequin on earth” and it’s proving diabolical. Any margin good points companies squeeze out get instantly plowed again into advert spend. The public sale mannequin dynamically expands to seize surplus.
Invoice referred to as this ‘probably the most sensible enterprise mannequin on earth’ and it’s proving diabolical. Any margin good points get instantly plowed again into advert spend.
This pattern will speed up into 2026 and past.
Invoice’s Grade: A+ / 10 out of 10. Nailed it.
#3: Proudly owning Manufacturing Turns into Crucial Moat
Invoice’s Name: Vertical integration, particularly US-based manufacturing, would change into important for higher margins, quicker innovation, stronger IP, and provide chain management.
What Occurred: Everybody in Invoice’s community is constructing factories or aggressively shifting towards vertical integration. Tariffs accelerated this pattern, however the actual drivers are management, velocity, and strategic benefit.
With AI commoditizing advertising and marketing and content material creation, product is more and more changing into the one actual moat. Proudly owning your manufacturing offers you the power to iterate quicker and defend your differentiation.
With AI commoditizing advertising and marketing and content material creation, product is more and more changing into the one actual moat.
Invoice’s Grade: A- to 10/10. Spot on.
#4: Amazon Haul Drives Two-Tier Ecosystem
Invoice’s Name: Amazon Haul (their mobile-only, ultra-cheap, direct-from-China part) would succeed and change into the house for unbranded discount merchandise. Amazon.com would tighten insurance policies on non-branded abroad sellers and deal with vetted, brand-registered merchandise.
What Occurred: Tariffs kneecapped this prediction earlier than it may achieve momentum. De minimis reform additionally gutted the direct-from-China delivery mannequin that Haul relied on.
There are early indicators of a crackdown—Amazon now studies Chinese language sellers to the Chinese language authorities for taxation, which is a large win for US-based sellers. However general, this didn’t play out the way in which Invoice anticipated.
Invoice’s Grade: 2-3/10. Clear miss, principally attributable to coverage adjustments Invoice didn’t foresee.
#5: Crypto and Fairness Markets
Invoice’s Name: Bitcoin would contact $150K, however finish under $100K after hype exceeded coverage follow-through. The S&P could be up 20% mid-year on animal spirits and M&A exercise, then give again good points to complete flat if Doge effectivity efforts truly materialized.
What Occurred: Bitcoin hit $125K earlier than crashing to round $87K immediately. The hype-then-crash sample was dead-on, even when he didn’t nail the precise numbers.
The S&P is up 16-17% year-to-date and holding sturdy, not flat as predicted. Why? As a result of the Doge austerity efforts turned out to be a “large nothing burger”—zero actual cuts, large spending invoice, no affect on danger belongings.
Invoice’s logic was sound: no austerity means danger belongings keep elevated. He simply wager on austerity truly taking place.
Invoice’s Grade: A-. Received the Bitcoin sample proper, partially proper on markets.
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This was legitimately our greatest 12 months for predictions. Can we do it once more?
This Friday on the podcast: Invoice and I are recording our 2026 predictions, together with a fairly ludicrous wager to see who’s extra correct this 12 months. Loser buys the winner a steak—as graded by AI.
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