Luna Glamping produces luxurious domes and tents for the hospitality trade and occasional private use. Since 2015, their luxurious tents have been the centerpieces of small retreats and enormous scale resorts alike. Luna Glamping targets a high-end market, specializing in product high quality, nice customer support, and a very good expertise.
To assist their subsequent part of development, Luna Glamping transitioned to WooCommerce in early 2024 — giving them the flexibleness to customise their gross sales circulate and put together for scalable advertising and marketing. They partnered with Rowe+Co Design to guide the design and construct of their new website. Quickly after, they teamed up with Plain:Language and commenced utilizing Google for WooCommerce to broaden their attain by way of focused promoting.
In partnership with Google, we labored with a full group of parents to study Luna Glamping’s success.
- Selected WooCommerce following use of a customized website and Shopify
- Makes use of a customized checkout course of aligned to shopper wants
- Most merchandise are made to order with a $20K USD common order worth
- Maintains a high-ticket B2B funnel with Google campaigns
Luna Glamping’s demand era and marketing campaign methods are managed by Plain:Language. The group added the Google for WooCommerce integration in mid-2024, and have been always studying and experimenting since — with robust outcomes.
“We see gross sales jumps once we get the advertising and marketing proper,” shared Tyson Vinek, founding father of Luna Glamping.
They spend money on paid search, paid social, Google Purchasing, and Google Efficiency Max campaigns to seek out the proper prospects for his or her luxurious tenting buildings. Their investments have confirmed efficient, with a rise in model consciousness and bringing extra high-intent visitors to their web site.
We additionally spoke with Anthony Kowaczyk and Jason Hachkowski, companions at Plain:Language: “With Efficiency Max, we’ve had nice attain, good click-through charges, and a low value per acquisition,” they shared. “All of this new visitors drives marketing-qualified leads and fills our top-of-funnel.”
Outcomes with Google for WooCommerce
The group has seen vital potential of their early findings, and have launched advertisements throughout the whole Google ecosystem.
“We launched small and have scaled persistently primarily based on outcomes and our skill to optimize throughout search and Efficiency Max,” the Plain:Language group famous. “To this point, we’ve introduced some very prime quality prospects into the gross sales course of. The system discovered us nice B2B consumers at a excessive common order worth.”
Luna Glamping migrated to WooCommerce in early 2024. After transferring away from a customized web site they experimented with Shopify, however skilled issues with the dearth of website possession and complexity round advert accounts and media shopping for.
Plain:Language was glad that Luna Glamping landed on WooCommerce: “As a advertising and marketing company, WooCommerce’s open supply nature presents a couple of benefits: specifically, the benefit of integration with Google and Meta merchandise.”
Wayne Rowe, founding father of Rowe+Co Design, led the design and construct of Luna Glamping’s WooCommerce website and continues to work with the group to handle and evolve the expertise.
When it got here to the migration, “customization and flexibility have been the important thing components, and WooCommerce was the very best resolution for that,” Rowe shared. WooCommerce allowed the group to wash up customized work, retain customized options, and migrate what they wanted by way of a customized integration.
“With the first objective of constructing a user-friendly and complete product configurator for the customized domes that labored effectively on desktop and cellular, a customized construct was far out of funds.
“The variety of third celebration plugins designed to work with WooCommerce was vital to allow the mix of design and performance we have been after with out escalating the price to construct.”
— Wayne Rowe, Founder, Rowe+Co Design
For Luna Glamping, customization was an important requirement for his or her buyer expertise. Their customized checkout course of is integral to their enterprise mannequin.
“We carried out the choice to instantly buy an merchandise, or submit the cart for session, which is the norm for purchases at this worth level and with this complexity,” Wayne famous. “One other key customization concerned utilizing Wombat, a third-party WooCommerce plugin, which enabled us to create a product configurator that features 18 completely different upgrades and add-ons to every dimension of dome.”
For a enterprise that provides high-end, luxurious tenting buildings, a high-end shopping for expertise makes excellent sense.
Luna Glamping is making ready for some thrilling modifications within the close to future. Their present work focuses on persevering with to scale their gross sales and income share program. Whereas they’ll preserve and develop their resort partnerships, the corporate additionally plans to construct and scale their very own resorts, and add extra merchandise to their web site. In addition they intend to make different website upgrades, together with a 3D product configuration instrument.
“Our objective is to be the one-stop-shop for resort operators,” mentioned Tyson. “Folks purchase from us for increased high quality — customer support and total expertise.”
His imaginative and prescient is evident, as is his recommendation for different rising companies: “Advertising is vital. You may have an incredible product but when no one is aware of you could have it, you received’t make any gross sales.”
Latoya is a companion advertising and marketing supervisor at Woo, with a background in B2B tech advertising and marketing. In her free time she enjoys climbing throughout her dwelling island of Jamaica and travelling. She’s hiked the Blue mountain peak thrice.
