Amazon stays by far the biggest on-line store in Germany, forward of native gamers Otto and Zalando. That is proven in a brand new high 1,000 rating by retail institute EHI and ECDB. The mixed income of the thousand high sellers was 3.8 p.c increased final 12 months in comparison with the 12 months earlier than. The highest 10 grew the quickest. Extra progress is predicted this 12 months.
The entire income of the thousand largest on-line retailers in Germany reached 80.4 billion euros in 2024, a rise of two.9 billion euros or 3.8 p.c in comparison with 77.5 billion euros in 2023. In actual phrases – adjusted for inflation – on-line client spending progress amounted to three.0 p.c. After a few years of contraction, ecommerce in Germany is clearly on the rise once more.
Market focus
Income progress was pushed by the ten retailers with the best turnover. They achieved an 8 p.c improve final 12 months, whereas the opposite 990 retailers grew by simply over 1 p.c. The highest 10 seems to be as follows:
“Giant suppliers are rising quicker and capturing an ever-greater market share”, mentioned Friedrich Schwandt, CEO of ECDB. The market share of the highest 10 reached 38.8 p.c. And the highest 100 generated 70.7 p.c of the full income of all the high 1,000.
The share of the highest 10 is 38.8% and rising
Development outlook for 2025
EHI expects the mixed income progress charge of the highest 1,000 in Germany to be increased this 12 months than up to now 12 months. The institute foresees nominal progress of 5.3 p.c. The chart beneath reveals the (anticipated) improvement:
Already final spring, German retail affiliation HDE raised its forecast for ecommerce this 12 months. Since then, it predicts a 4 p.c improve.
Largest marketplaces in Germany
Along with the highest 1,000 (first-party gross sales), EHI and ECDB additionally current an inventory of the 5 largest marketplaces in Germany. That is primarily based on GMV, together with third-party gross sales. Amazon additionally leads this rating, far forward of eBay, Otto, Zalando, and Temu. The Chinese language platform practically quadrupled its buying and selling quantity in Germany, reaching 3.4 billion euros final 12 months. Because of its dominant place, Amazon now generates billions in promoting income in Germany.
