The HBO streaming video app turned HBO Max when the corporate added Warner Bros motion pictures and Turner TV exhibits. Within the worst rebrand since Twitter turned X, the corporate later dropped the distinctive and worthwhile HBO a part of the identify and stored the generic and nugatory Max half.
Two years later, the corporate is fixing that. It right this moment turns into HBO Max as soon as extra – and this time round, your apps ought to mechanically replace …
Musk nonetheless holds the dumbest rebrand award because of throwing away a worldwide family identify in favor of a extremely silly identify, however HBO was a robust runner-up when it ditched its prestigious model in 2023 and renamed the service Max.
The corporate appeared to have discovered its mistake when it introduced again in Might that HBO Max would get its identify again once more – and right this moment is the day when that lastly occurs.
When the corporate switched to Max branding, you needed to manually obtain a shiny new app – however that’s not the case this time. Max.com now redirects to hbomax.com, and your apps on every platform ought to mechanically replace.
The app stays the identical one beneath the brand new paint-job, so the one distinction it’s best to see is the branding.
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