Reside showcases and real-world demos take centre stage, together with new zones, Airport of the Future and New Frontiers
MWC26 Barcelona, the world’s largest and most influential connectivity occasion, is about to return to the bustling halls of Fira de Barcelona’s Gran By way of on 2–5 March. The week-long gathering will unite world leaders, innovators and policymakers to discover the way forward for cellular and digital transformation, witnessing how superior connectivity is being deployed throughout actual environments.
Thought management will outline discussions throughout MWC, with keynote phases and convention programmes formed by among the most influential voices throughout know-how, enterprise and society. CEOs and leaders from the breadth of the worldwide cellular and know-how ecosystem and past are set to take to MWC phases, with keynotes from:
- AT&T ‘s CEO, John Stankey
- Blizzard’s President, Johanna Faries
- BT Group’s CEO, Allison Kirkby
- Character.AI’s CEO, Karandeep Anand
- China Cellular’s CEO, He Biao
- Deutsche Telekom’s CEO, Tim Höttges
- Gentle’s CEO and Co-Founder, Kaiwei Tang
- Lumen’s President and CEO, Kate Johnson
- Nokia’s CEO, Justin Hotard
- NTT Inc’s President & CEO, Akira Shimada
- OURA’s CEO and Board Member, Tom Hale
- Orange Group’s CEO, Christel Heydemann
- Qualcomm’s President and CEO, Cristiano R. Amon
- Telecom Argentina’s CEO, Roberto Daniel Nobile
- Instruments for Humanity’s CEO and Co-Founder, Alex Blania
- Vodafone’s CEO, Margherita Della Valle
- and Actor, Producer, and Entrepreneur Aaron Paul
New exhibitors embrace Adobe, Cohere, NSCALE, Siemens, and Toshiba, alongside the first-time look of Meta’s immersive Meta Lab, permitting attendees to expertise the newest improvements in wearable AI know-how.
John Hoffman, CEO of GSMA Ltd., mentioned: “As March approaches, I’m excited to see the {industry} come collectively once more in Barcelona for what guarantees to be one other thrilling version of MWC – our twentieth in Barcelona. From Airport of the Future to our New Frontiers zone, there are such a lot of thrilling new components to discover this 12 months. These reveals, experiences, and applied sciences on-site really seize the core function of MWC Barcelona – real-world improvements showcasing how we’ll stay sooner or later being deployed, examined and scaled to enhance our lives in significant methods.”
The debut Airport of the Future expertise will convey large-scale aviation innovation immediately into the halls of MWC. Constructed round real-world use circumstances and operational environments, this dynamic, immersive exhibit will function a stay, full-scale Motional Digital Twin delivered by Outsight, the primary time this know-how will likely be deployed at a know-how occasion in a stay, real-scale setting. Utilizing the exhibition space as a testbed, attendees will see how airports anonymously monitor passenger motion, handle queues, optimise asset use, and enhance operational efficiency – all in actual time.
Different confirmed demos embrace AENA’s digital baggage tagging and pet journey passports at check-in; a related plane expertise from Airbus permitting guests to personalise their onboard cabin surroundings; and a 5G-connected plane showcase from Impartial Wi-fi demonstrating low-latency stay video streaming for broadcasting.
These showcases be a part of confirmed exhibitors Agibot, Alba Robotic, ANYbotics, Mossos d’Esquadra, Vueling, and WaltR, with extra exhibitors and thrilling stay demos for the inaugural Airport of the Future nonetheless to be revealed.
One other debut this 12 months, New Frontiers is an immersive, future-focused showcase exploring the outer limits of innovation. That includes round 20 exhibitors from the world over, many showing at MWC for the primary time, the exhibition brings collectively mind-expanding concepts poised to profoundly impression connectivity, {industry} and society., This may embrace – as well as these already introduced – quantum leaders like International Information Quantum and the Quantum Flagship, know-how, satellite tv for pc and NTN pioneers just like the European Area Company, Eutelsat, and Viasat, and embodied AI leaders like Magiclab Robotics.
The GSMA Pavilion will showcase the ability of networks and cross-industry collaboration with experiences together with an immersive simulator that includes the pace and precision of Formulation E. NUHS, in collaboration with Ericsson and Singtel, will showcase the way forward for AI and 5G-powered affected person care – from an clever robotic nurse to holographical surgical planning. Whereas Elmo’s tele-driving service returns so attendees can drive a automobile across the Circuit de Catalunya, by steering it from the MWC present ground. Capgemini will showcase a wise manufacturing facility in motion, with a vision-guided robotic arm, while Infobip will problem attendees to construct and direct a crew of AI brokers to cease banking fraud.
MWC’s iconic startup and innovation zone 4YFN will as soon as once more run alongside the occasion, bringing collectively a packed programme of startup-focused audio system and exhibitors altering the world, this 12 months with its personal devoted North Entrance. Learn extra right here.
Additional updates on audio system, exhibitor bulletins, and programme highlights will likely be shared on the MWC Barcelona Press Zone. Registration is open, and members of the media are invited to use for a complimentary press go right here.
