TL;DR: After practically a decade, Google is giving its iconic “G” brand a contemporary new look. The corporate has quietly rolled out an up to date model of the brand, changing the 4 strong shade sections with a clean, steady gradient that flows from crimson to yellow to inexperienced to blue.
The final time we wrote a few Google brand replace was again in September 1, 2015. That change was extra radical, shifting from serif lettering to the present brand, which feels a bit extra fashionable and casual. That is when Google final revamped its branding, introducing the Product Sans typeface and debuting the four-color round “G” we have all come to acknowledge.
On the time, Google was additionally present process broader modifications – its father or mother firm, Alphabet, had simply turned a month outdated.
The brand change seems to be restricted to the ‘G’ icon used on cell units and the Google app. The replace is already seen within the Google Search app for iOS and in beta on Android.
This new iteration maintains the identical acquainted form however shifts from clearly divided shade segments to a extra fluid gradient, making a livelier look. The replace aligns intently with the design language of Google’s Gemini branding and the AI Mode shortcut seen in Search, signaling a broader visible development inside the firm’s ecosystem.
Whereas the tweak would possibly go unnoticed by informal customers, particularly in smaller purposes like favicons, it displays a refined effort to modernize its id. Thus far, there is not any indication that Google is updating its principal six-letter wordmark or different product logos like Chrome or Maps, however the gradient strategy might set the tone for future modifications throughout the model.
Google has not formally commented on the redesign, and it is unclear when the up to date icon will roll out extra extensively throughout different platforms and companies. Who is aware of, perhaps this is not only a design refresh, however an early take a look at run for the brand of one of many future spin-off corporations, ought to these antitrust lawsuits acquire traction.
