Danny Sullivan, the former Google Search Liaison, spoke at WordCamp on Friday on the subject of How and why Google Search retains evolving. The video is up for anybody to observe, it’s 45 minutes and does not have a lot new in it however it’s a good refresher.
He spoke about how Google Search works, crawling, ongoing assessments, algorithm updates, and the way and why search is evolving. He spent a while on AI Overviews, AI Mode and Internet Information, as a part of that evolution.
He then moved into GEO, AI website positioning, LLM SE or LMNOPEO. He stated good website positioning is identical factor pretty much as good GEO. What you’ve got been doing for search engines like google, aka website positioning, is usually superb for AI Search. “Nice content material for individuals” is nice for AI search too, he stated. Google stated this earlier than too.
Right here is the 45 minute or so presentation:
What did you get out of this speak?
The Q&A on the finish was enjoyable:
🆕 Internet Creator confronted Google’s Danny Sullivan at WordCamp US 2025! Requested about click on loss and economic system of making on internet.
NOTE – I feel Angie (one that requested Danny) type of mis communicated when Danny requested her few issues. She stated CTR is low however extra guests on web site! I… https://t.co/AMQpdjFXDM pic.twitter.com/Vrcnrtj8XC
— Gagan Ghotra (@gaganghotra_) August 30, 2025
Discussion board dialogue at X.
