Again in February, I reported about this uncommon Google Search advert format for folks additionally thought-about sponsored outcomes. They didn’t seem like advertisements, however they have been labeled sponsored.
Ginny Marvin, Google’s Advertisements Liaison, confirmed these are a sponsored advertisements experiment, however clicking on them don’t lead to a cost. They’re labeled as sponsored solely as a result of they go to extra industrial queries, she mentioned.
Ginny Marivn wrote on X:
(1) That is simply an experiment and never totally dwell.
(2) Advertisers don’t pay for clicks on these.
(3) They’re labeled as “Sponsored” as a result of they hyperlink to industrial queries.
Here’s what she wrote:
That is at present an experiment. Advertisers don’t pay for clicks on these placements. As a part of this experiment, we label this unit as “Sponsored” as a result of it hyperlinks to look outcomes for industrial queries associated to the search.
Hello Julie & Glenn, That is at present an experiment. Advertisers don’t pay for clicks on these placements. As a part of this experiment, we label this unit as “Sponsored” as a result of it hyperlinks to look outcomes for industrial queries associated to the search.
— AdsLiaison (@adsliaison) April 29, 2025
It’s attention-grabbing Google would label hyperlinks to industrial queries as sponsored, do not you suppose?
Extra SERP Inception. As I used to be testing a question this morning based mostly on Barry’s newest publish, I got here throughout “Individuals additionally contemplate”… which is SPONSORED. Barry lined this in February, but it surely’s one other nice instance of SERP Inception.
First, who’s sponsoring these hyperlinks, and why??… pic.twitter.com/ntpenFHFKR
— Glenn Gabe (@glenngabe) April 14, 2025
Bit extra from Ginny on this:
That is an experiment solely, that the Advertisements workforce is working. The solutions are ranked utilizing quite a lot of elements, together with relevance to customers’ search phrases, and probability of exhibiting advertisements by the Advertisements workforce.
— AdsLiaison (@adsliaison) April 30, 2025
Discussion board dialogue at X.
