Google Uncover could also be exhibiting X posts (previously Twitter tweets) from accounts you observe and never from different accounts that you don’t observe. Uncover has proven X/Twitter posts for some time now, occasionally, however I did not know Google might present X posts from solely accounts you observe.
Gagan Ghorta noticed this and Rajan Patel from Google replied on X saying, “We’re experimenting with numerous approaches to X in Uncover.”
Gagan wrote, “X content material in Google Uncover feed is simply from accounts which somebody is following on X?” He then requested, “Can we alter that and let non following accounts additionally get visibility in Uncover.”
Then Rajan Patel, Google’s VP, Engineering for Search, replied, “We’re experimenting with numerous approaches to X in Uncover.”
I’m stunned Google would do that. Too many issues can go flawed with this method, not less than you’ll suppose that.
Listed here are these posts:
We’re experimenting with numerous approaches to X in Uncover.
— Rajan Patel (@rajanpatel) September 14, 2025
Simply an FYI, Google appears to be pushing this extra:
One other https://t.co/zqzgwiAAQI account noticed on Google Uncover linked to search engine optimisation @timsoulo
You possibly can see I can observe him.
To your info, the entity right here is linked to: https://t.co/PtaPnNehNd
And the profile web page would not have the hyperlink to the ahref right here.
CC @gaganghotra_ pic.twitter.com/wZ4gSvuw9D
— Damien (andell) (@AndellDam) September 16, 2025
Discussion board dialogue at X.