Google’s Jeff Dean, the lead of Google AI and a Google veteran since 1999, highlighted Google’s index freshness as one among its key benefits in its AI companies. On X, Jeff posted, “Index freshness is one thing I and lots of others at Google have labored on for a few years.”
Right here is that publish:
Index freshness is one thing I and lots of others at Google have labored on for a few years. https://t.co/XEimydWqm7
— Jeff Dean (@JeffDean) June 20, 2025
He cited Delip Rao who wrote:
In case you are utilizing search instruments supplied by closed LLM suppliers (e.g., Anthropic, OpenAI), remember that these corporations use their very own search indexes, which aren’t up to date in real-time and even commonly. Because of this, chances are you’ll often encounter 404 hyperlinks, which might tarnish the status of your downstream app.
The one exception to that is Gemini, which returns outcomes from Google’s index which is up to date in real-time.
Right here is Ben Kaufman from Google additionally mentioning this:
Freshness retrieval and rating can be very difficult. Have been doing a little work on this space and nonetheless much more to be performed!
— Ben Kaufman (@ben_kauf) June 20, 2025
Google has at all times been obsessive about index freshness, because the tremendous early days of Google Search. I consider the Caffeine replace from 2009 made Google extremely quick at not simply indexing however serving primarily based on a recent index.
That being stated, Google is tremendous good at getting recent content material – prefer it or not – and it makes use of that inside Google AI Overviews, AI Mode and different Google companies.
Early on, Microsoft made an enormous deal (rightfully so) of its prometheus algorithms to include OpenAI’s ChatGPT into its personal Bing Chat (now Copilot). As a result of Bing has a recent search index and OpenAI’s index was stale.
That being stated, the rivals are shifting quick and whereas Google is a lot better at having a recent index, OpenAI has a ton of cash to do spectacular issues right here.
Discussion board dialogue at X.
