Google is testing a brand new design for the buying adverts format, one that appears a bit extra just like the picture pack design than buying adverts. The traditional buying adverts are extra in a carousel format, and never rows of merchandise, as nicely.
This was noticed first by Sachin Patel on X after which Brodie Clark noticed it and posted on X and SERP Alerts too.
Here’s what it appears to be like like:
Right here is the traditional look:
Listed below are extra screenshots and movies:
Google is testing a brand new design for Sponsored Advertisements! @rustybrick @gaganghotra_ pic.twitter.com/KfJN2sqPGE
— Sachin Patel (@SachuPatel53124) April 3, 2025
Google is testing out a piece beneath the Purchasing adverts on desktop that seems much like a picture pack. When extending the part (that seems as pictures), it’s only then that you may establish them as an extension of the adverts themselves. Particulars: https://t.co/Dxzmk1Fjkr pic.twitter.com/pUPEea5oQl
— SERP Alert ⚡️ (@SERPalerts) April 29, 2025
Do you want this look?
Discussion board dialogue at X.
