Google is testing utilizing AI to generate full search consequence descriptions and/or AI-summaries of your search consequence snippet, inside the Google Search outcomes.
There are two variations of this; (1) absolutely changing your description with an AI-generated model and (2) an AI-generated abstract of the search consequence snippet.
AI-generated description. Lately, each Paul Shaprio on X and Brodie Clark on X shared some screenshots of Google displaying AI-generated search consequence descriptions. They’ve slightly Gemini brand subsequent to them, which symbolizes it was generated utilizing AI.
Listed below are one among thoe screenshots:
This isn’t only for Reddit outcomes, by the best way.
AI-summarized search consequence snippets. A few weeks in the past, Google was additionally noticed testing AI-generated summaries of search consequence snippets. Landon Moore who shared screenshots with me on X of this in motion:
Right here is one other one from Paul Shapiro on LinkedIn:
Why we care. Google could also be changing your search consequence description with an AI-generated model. The reality is, a lot of the time, the meta description you specified was not utilized by Google Search anyway. However Google typically did use your content material for the outline. Now, Google is testing utilizing AI to make up a brand new description and even summarize your search consequence snippet.
This may increasingly change the click-through charge from Google Search to your web page and it could result in Google writing one thing that you simply won’t agree with.
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