Google’s John Mueller replied to numerous the hype round all GEO, AIO, AEO, and so forth matters floating across the search engine marketing house. John mentioned on Bluesky, “The upper the urgency, and the stronger the push of latest acronyms, the extra doubtless they’re simply making spam and scamming.”
I’ve not coated the subject a lot right here, solely actually talked about it on some movies right here and there. However there’s this push by some within the trade (and out of doors) to say search engine marketing is lifeless and it’s essential to now do GEO, AIO, AEO, and so forth to outlive.
All of it’s semantics to be trustworthy, which is why I’m not actually writing about it a lot.
However when a Google consultant offers a scorching take calling a few of this push to new acronyms spammy and scammy, you realize I’m going to cowl it.
This stems from Barry Adams sharing a current Digiday article named Regardless of the hype, publishers aren’t prioritizing GEO – right here is that convo on Bluesky:
I used to be on a current webinar on Search Engine Land on this, the place we type of debated it (the YouTube thumbnail is fireplace by the best way). We went in circles a bit, which is typical of us, the search engine marketing trade:
In any occasion – I’m positive a few of you might have sturdy ideas on the subject and naturally, John’s response to it.
John’s not mincing phrases in the case of the GEO hype.🔥 pic.twitter.com/c5pjxIdHza
— Glenn Gabe (@glenngabe) August 14, 2025
Discussion board dialogue at Bluesky.
