Google Solutions Query About Structured Knowledge And Logged Out Customers

July 19, 2025

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Somebody requested if exhibiting totally different content material to logged-out customers than to logged-in customers and to Google by way of structured knowledge is okay. John’s reply was unequivocal.

That is the query that was requested:

“Will this markup work for merchandise in a unauthenticated view in the place the worth shouldn’t be out there to customers they usually might want to login (authenticate) to view the pricing info on their finish? Let me know your ideas.”

John Mueller answered:

“If I perceive your use-case, then no. If a worth is simply out there to customers after authentication, then exhibiting a worth to serps (logged out) wouldn’t be applicable. The markup ought to match what’s seen on the web page. If there’s no worth proven, there must be no worth markup.”

What’s The Drawback With That Structured Knowledge?

The value is seen to logged-in customers, so technically the content material (on this case the product worth) is seen for these customers who’re logged-in. It’s a superb query as a result of a superb case may be made that the content material proven to Google is obtainable, form of like behind a paywall, on this case it’s for logged-in customers.

However that’s not ok for Google and it’s probably not corresponding to paywalls as a result of these are two various things. Google is judging what “on the web page” means based mostly on what logged-out customers will see on the web page.

Google’s guideline in regards to the structured knowledge matching what’s on the web page is unambiguous:

“Don’t mark up content material that isn’t seen to readers of the web page.

…Your structured knowledge should be a real illustration of the web page content material.”

This can be a query that will get requested pretty ceaselessly on social media and in boards so it’s good to go over it for individuals who may not know but.